dieter rams

See some of the stunning turntables in MoMA’s design collection. Making Music Modern: Design for Ear and Eye opens Saturday. 

[Dieter Rams. Portable Transistor Radio and Phonograph (model TP 1). 1959. Plastic casing, aluminum frame, and leather strap, 1 ¾ X 9 ¼ X 6″. Gift of the manufacturer]

Dieter Rams Animation: Design and Influence of German Industrial Designer.

This video serves as an abstract visual #impression of the design and influence of Dieter Rams, set to music.

Some interesting facts:

Dieter Rams (born May 20 1932 in Wiesbaden) is a German industrial designer closely associated with the Braun company.

Dieter Rams learned carpentry as an apprentice and also studied architecture at the Werkkunstschule Wiesbaden in Germany.

After working at an architecture firm from 1953 and 1955 he joined Braun. He was successful at Braun and became chief of design from 1961.

Dieter Rams once explained his design approach in this now well-known phrase “Weniger, aber besser” meaning “Less, but better.”

Many of his most iconic designs such as coffee makers, radios, audio/visual equipment, and office products are on display in museums over the world.

Dieter Rams retired from Braun in 1998.

Animation © Darryl Sw

Tasked to use Braun and Apple products to demonstrate the 10 principles of Dieter Rams (successor to the Bauhaus). Together with his design team, he was responsible for many of the seminal domestic electrical products - and some furniture - of the 20th century. #Animation © Joash Paul Guevara