When Harsh Vardhan Mandad and his Mumbai flat-mates brainstormed ideas for the next killer app, they fueled the sessions with late-night deliveries of local fare. The curry rice and spicy wraps inspired their big breakthrough.
They started Tiny Owl, a smartphone application that helps hungry city-dwellers scour nearby eateries for deliveries. The service now handles 2,000 orders each day and has caught the interest of venture funds including Sequoia Capital, an early backer of technology giants such as Apple Inc. and Oracle Corp.
India is becoming the land of the errand app. A growing number of startups cater to people who want to avoid the poor roads and polluted air, and can afford to do so because of the plentiful cheap labor. Almost anyone can use an app to have someone pick up groceries, drop off a letter at the post office or prepare a lunch that runs 75 rupees ($1.20) with delivery.
Read more in the Bloomberg Business story by Adi Narayan.
Photographer: Dhiraj Singh/Bloomberg
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