On November 1st, 2000, NFL owners convened in Atlanta to determine where Super Bowls
XXXVIII, XXXIX, and XL would be held. As part of the campaign bring the game to Detroit,
Mayor Dennis Archer; Larry Alexander, the President of the Detroit Metro
Convention and Visitors Bureau; and Roger Penske of the Penske
Corporation hosted an elaborate production with a rotating stage at its heart, captured in the above video. The stage revolved to reveal slices representing the
Michigan Avenue Detroit People Mover Station,
the Fox Theatre, and the proposed
Ford Field. Each segment was accompanied by a short film further making the case for a Detroit Super Bowl. The campaign worked, as the NFL announced that Detroit would host Super Bowl XL in 2006.