"I have an anything goes approach to challenges. As long as ideas fit with the theme, I just try to not overthink them and have fun with the process. The designs I spend the least amount of time fussing over tend to end up being my personal favourites." - Tony Riff
For more photos and videos by Simon Porte Jacquemus, follow @jacquemus on Instagram.
Simon Porte Jacquemus (@jacquemus) — a young, playful designer showing his collection in Paris today — has discovered that when it comes to posting photos, three isn’t a crowd. Simon tells stories through a trio of similar images, each with a different zoom or cheeky twist. “I just quickly realized that posting three was more strong and beautiful,” he says. “It’s kind of a signature.”
Simon, 25, has also become known for exaggerated silhouettes and vivid colors in the six years since he launched his line. His photos elaborate on that story. “They’re about my everyday life in the Jacquemus studio, with colors, graphics and a smile.” And Simon’s favorite photograph? “I’m a fan of selfies with fruits. #Selfruits. I also mix my fashion with fruits.”