designeast

What consumer culture looked like in Communist East Berlin

“Rather than sticking with turgid socialist clichés, in 1958 East German party leadership announced the “1000 Kleine Dinge” (“Thousand Little Things”) campaign, which placed emphasis on building a consumer culture.”

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Socialist Regime, Commercial Design
East Germany’s Cold War-era practice of designing colorful, cutting-edge products wasn’t so much at odds with its cooperative manifesto.