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(170522) @jonghyun.948: i’m in bed.

(cnn)

article by: marian lu. main article / twitter link

(cnn) the tour was shinee’s first in north america, taking in dallas, los angeles and canada. at the weekend, the k-pop powerhouse performed in hong kong, and on june 11 in taipei.

‘the thought of going to see our fans that have been supporting us from so far away made my heart flutter a bit,” said band member lee tae-min, 23, known as “taemin.”



finding and appreciating k-pop fans

in dallas and los angeles, lee and the rest of shinee band members spoke english between the songs, sharing how much they appreciated fans learning korean and their own love for american food, like in-n-out burgers.

unlike the now typical mercurial k-pop bands, shinee has been around for almost a decade, constantly evolving their look and sound. fans, known as “shawols,” are drawn to shinee for their dance choreography, along with their unique mix of r&b, electronica, rap and rock.

in the last year, several k-pop bands disbanded for various reasons, including scandal. but, one of the reasons for shinee’s longevity, said shekar, is the group’s “zero controversy … every member has held a pristine reputation and have earned themselves an incredible reputation with korean and international fans.

los angeles-based production company subkulture entertainment was able to almost sell out shinee’s us concerts by targeting fans online, like grant who discovered shinee through youtube.


our customer base, like most millennials are very internet savvy and acquire most of their information about k-pop via social media (twitter, facebook, instagram, snapchat, etc.), which is where we like to focus the majority of our marketing efforts,” said subkulture entertainment ceo derek lee.

but now in their 20s, shinee members are growing out of their “boy band” and “princes of k-pop” monikers. they are also near the age of military enlistment for south korean males, a destiny that threatens to tear other bands like big bang apart.

and while shinee declined to talk about the military, they do plan to perform in the us again sometime soon.

we hope that through our tour, k-pop and k-pop concerts will continue to leave a mark on a market as big as the us,” said taemin.