High street stores embrace digital to entice customers
Customers are using technology in favour of the high street, but some stores are fighting fire with fire
quote: “By 2020, Deloitte predicts that physical stores will exist only as a “showroom” for a retailer’s products, to help with the research phase of the purchase journey.” Really? That isn’t too far away!
But is the high street dying or is it more that the old school retailers are dying?