Eye luminosity is the “new” sign of youth, eh? Well I guess this is one more thing that women have to add to the long list of old fears we’re taught to worry about when it comes to aging: Not only do I need this product in order to keep my eyes bright, I also have to worry about wrinkles, grey hair, yellow teeth, brittle nails, saggy skin, big pores, a fat stomach, jiggly thighs, low hanging boobs, cellulite, hairy legs…right? Cuz ew, who wants to get old?
It’s not like aging happens to everyone, it’s not like aging is a natural part of life or anything. “Youth” is totally the only worthwhile period of our lives, so we must hold onto it forever! But only women have to think about this stuff, of course. Don’t worry guys - You can keep your dull eyes for all we care. You’ll be young as long as you drive a convertible and drink beer.
So never forget that “Youth is in your genes,” which is apparently the reason why you need to buy this product in order to be youthful, and…uh…Didn’t think that tagline completely through, did you, Lancome? On second thought, maybe I’ll stick to my genes and just let them do their own work.