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Today the Department of Awesome Parenting salutes UK mother Sarah Ivermee who creates custom decorations for children’s hearing aids to help them feel more confident about wearing them. Ivermee’s son Freddie was only a few months old he was diagnosed with profound deafness in one ear and hearing loss in the other. In 2014, at the age of 3, he received cochlear implants to help him hear. Freddie has always been happy to wear his hearing devices, but Ivermee quickly learned from other families that many kids don’t want to wear their devices because some of them have been teased by peers and others just think they look ugly. When a friend explained how hard it was for her daughter to wear hearing aids Ivermee suggested using fingernail stickers to decorate them. The stickers were such a hit that Ivermee was inspired to start a company devoted to creating decorative kits for hearing aids and cochlear implants.

Ivermee’s company is called Lugs (a slang term for ear lobes/ears) and they create decorative kits in a wide assortment of styles comprised of stickers, adhesive vinyls, pvc character charms, and even color-coordinated tubing. Current offerings include a variety of superheroes, cartoon, video game and movie characters, and all sorts of decorative patterns including Star Wars, Frozen, Angry Birds, Batman, Minecraft, butterflies, bows, Hello Kitty, Toy Story, and Teenage Mutant Ninja Turtles, to name a few. And they’re always adding more.

“Knowing children are not just happy to wear their hearing aids and cochlears but that they are proud to show them off makes it all worth while,” Ivermee told The Mighty. “We just hope we can help as many children and adults as we can and have fun and creative devices that they are proud of.”

Visit the Lugs website to learn more about Sarah Ivermee’s awesome decorative kits for both hearing aids and cochlear implants.

[via Bored Panda and The Mighty]