The 2016 US presidential election has been dominating our collective consciousness for the last two years. We tried to distract ourselves with women Ghostbusters and @linmanuel Miranda and Leo’s Oscar, but the 2016 campaign kept sucking us in. As it comes to a close, the conversation keeps getting louder, and we’ve compiled the highlights.
The charts below track the volume of the conversation about the election on Tumblr, as measured in original posts, reblogs, likes, and searches. These terms included, but weren’t limited to, #election 2016, #presidential election, and #voting. The spikes tell us what got people talking—primaries, debates, alleged serial killers, etc.