dawn of the donut


Some old English dude named Charles Caleb Colton once said, “imitation is the sincerest form of flattery.“ If that’s true, Portland’s Voodoo Doughnuts ought to be feeling downright idolized over copycat donut shop Dawn of the Donut from Spokane, WA.

It’s not simply a case of similarity in the choice of pairing occult themes with fried confections. Dawn of the Donut’s menu will look very familiar to anyone who’s spent any time in Portland in the last decade. I’ve hastily thrown together a comparison graphic of just some of the items offered by both shops, and I’ve gotta say, reproducing someone else’s good ideas seems like an apparently winning business plan.

Not that it’s any of my business. I have no connection to either company. But seeing how Voodoo only has three locations and they’re being ripped off one state away in one of the two markets they’d be most likely to expand into, it just felt worth mentioning.