david vinjamuri

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PR Forum 2013: The $84 Question: Why libraries matter and can do more in the era of e-books, social media and branding

David Vinjamuri, brand expert and New York University (NYU) professor, will speak at the 2013 PR Forum from 8:30-10 a.m., Sunday, June 30.

In January 2013, Mr. Vinjamuri wrote a two-part post about libraries and e-books on his Forbes.com blog.  Vinjamuri’s presentation will focus on the importance on branding in libraries, as well as the role of e-books.

He is the president of ThirdWay Brand Trainers, a contributor to Forbes magazine and adjunct instructor of marketing at NYU, as well as the author of “Accidental Branding: How Ordinary People Build Extraordinary Brands” and the novel “Operator.”  

The PR Forum will be held at the McCormick Place in room S402a.

The annual PR Forum, one of the most anticipated programs about library public relations and marketing at the ALA Annual Conference, is coordinated by the ALA Public Awareness Committee.

Vinjamuri is an astute writer, although I’d challenge this statement: “For better or worse, publishers are unlikely to adopt a pricing model for eBooks that mirrors how print books are sold to libraries.” My library bought some 18,000 titles from publishers who DID agree to our Statement of Common Understanding. That Common Understand captures a lot of things close to the First Sale doctrine.
—  Douglas County Library Director, Jamie LaRue responds to David Vinjamuris’ Forbes article on ebooks and libraries