She has, fascinatingly, really created her own world of dance,” says Troy Schumacher, a New York City Ballet dancer and choreographer who worked with Ziegler on a striking Capezio commercial this past year. “When we talk about great dancers, it’s definitely a persona that leaves a lasting impression — it’s not necessarily the most technically perfect dancer. She’s only 13, but there’s a strong sense of personality that comes through in her movement that is somewhat iconic.” Ziegler has become, in a sense, “the first digital dance star,” he says.