damiankulash

No. We get this question all the time. But think of it this way. I am a chef. You are in my restaurant. And you are asking me if I am worried by the fact that we are known for our incredible desserts. I am very, very pleased that we have such good desserts, and that they are known around the world for being delicious and singular and unique and unlike anyone else’s desserts. As it turns out, I also make very good main courses. Many people also come and enjoy them. If millions come in for the desserts, and hundreds of thousands also find they like the main course, awesome. There are no bad customers in this restaurant.

See, the question you’re asking basically masks a way of thinking about creativity (or, more accurately, people’s creative careers) that seems… stuck in another century, I guess. That’s the idea that creativity and creative people are supposed to stay in particular boxes that were defined by the way our products used to be distributed. It used to be that music and film and video games and journalism were actually very different physical objects with industries built around selling and distributing them. Now all of us make ones and zeros. I spend my time chasing my creative ideas. My process generally starts with writing songs, but it leads to a lot of other fun places. I feel bad for musicians who get trapped in the box of “music” as it was imagined 30 years ago. Some people like it in that box, but a lot don’t. A lot of people wish they got to chase all of their creative ideas, not just the ones that involve their guitar. I am that lucky guy who is not trapped in that particular box.

—  Damian Kulash, Ok Go’s vocals and guitar, answering “Do you worry that your amazing video work could overshadow your audio work?”