daisies marc

When choosing a perfume, consider how the scent will add to the ambience of your hauntings. Complement the oak rustling over your grave, the low slant of sunlight in your study, the claw-footed bathtub you tragically drown in. 

Do you want your lover to smile through their tears when a breeze lifts the curtains and they catch a hint of Thierry Mugler’s Angel? When your murderer, the heir to your estate, looks up and sees the chandelier falling, do you want his last thought to be “Is that Marc Jacobs Daisy?”


“I kind of imagine maybe they’ve snuck out of their boarding school and they’re running in the hills and lazing around together,” Coppola explained of her vision. “I feel like fragrance is really important to your identity as a teenager - I was really into it, this idea of being a woman.”

Images from Sofia Coppola’s Daisy campaign for Marc Jacobs.