Daily Grace is Dead - Long Live Grace

So for reasons that Grace is too classy to complain about, she’s no longer going to be uploading to the Daily Grace YouTube channel. A channel that, it turns out, she never owned and, in fact, all of the content that she produced there over the last three years is also not owned by her. 

Not owning your content is a terrible (though not unusual) thing…it means that the company who does own your content can hold your stuff hostage and do anything they want with it. They can make you do things you don’t want to do. I’m not saying this is what My Damn Channel was doing to Grace, but I am saying I do COMPLETELY understand Grace not wanting to be part of that anymore. 

So she’s moving on, but My Damn Channel chose to not allow her to move on with the content and channel that she has built over the last three years. 

So…MDC will be uploading old “Classic Grace” videos on the “Daily Grace” channel (first ever YouTube re-runs) and Grace will be starting her YouTube life over at http://www.youtube.com/itsgrace

You should subscribe to her there, because the future is bright…but she just went from 2.5 million subscribers to 100,000, and that can be a little disheartening.

So for those unfamiliar with the situation: Grace Helbig is a brilliant online video creator and could until recently be found at the DailyGrace channel.

But that channel, and all the videos on it, were not owned by Grace. They were owned by a company, My Damn Channel.

Now, in order to have ownership and control over her stuff, she has to leave the channel that she built up to 2.5 million subscribers and start over on YouTube. 

But her viewers–and the YouTube community at large–has rallied around Grace as a creator: Her new channel already has over 230,000 subscribers (JOIN US). This is Tim’s real sister.

Meanwhile, the DailyGrace channel, which will now feature reruns of old Grace videos for which she will be (I assume) paid nothing, has lost more than 100,000 subscribers in the past week. This is Tim’s corporate entity sister.

Here’s the lesson: Many corporations think that by owning YouTube channels, they’ll have something valuable. But the value is not in the channel or in the number of subscribers. On YouTube, despite the corporatization of everything, the value is in people.

I’m not a DailyGrace fan. I’m a Grace Helbig fan. And at least on YouTube, the individual still has more power than the corporation. 

That’s worth celebrating. 

p.s. Subscribe to Grace! (The person, not the corporate entity.)



Make sure you’re SUBSCRIBED to her NEW channel.

To everyone who is having a bad day or thinks they're not worth it, good enough, pretty enough, smart enough, and just wants to give up