BMW commissioned Serviceplan to design a billboard for the Hamburg airport. The German studio came up with a brilliant idea: placing an illuminated billboard with letters half cut; the natural reflection of the sign on the shiny floor would now spell “Exceed Maximum.” As a result, Serviceplan doubled the media space for free and got more attention from passengers.
New #ABartMarch series. Going to illustrate little parts of my daily life. Starting with this majesty palm I can’t figure out how to care for properly. And can’t keep my cat off. But love to look at. #ABart2015 #illustration #watercolor #dailydesign #design #dailydoodle
Sorry I missed my #DailyDesign yesterday. I was busy getting ready for THE OSCARS! Spent the evening casting my predictions and watching the great films win their well-deserved awards. My personal favorite was Patricia Arquette’s acceptance speech. But I was so moved by Graham Moore’s speech where he wanted to pass on the message “STAY WEIRD. STAY DIFFERENT”. So, in honor of one of the best awards shows of the year, I channeled the Oscar’s amazing title card design. So simple, so fresh, so cinematic.
Got another one comin your way this evening for Day 7 of #DailyDesign!
I have read a few of Anne Lamotts books and she always makes me feel less crazy, love her perspectives on life and the sacred. This is from her book “Plan B”.#ABartFebruary #ABart2015 #illustration #lettering #design #annelamott #dailydesign #handlettering
Goin a little inspirational poster for Monday, because what else do you need more on a Monday? Just remember, you’re only as good as you think you are. And YOU ARE GREAT! Even the best sushi chef in the world has their doubts sometimes.