Nanotechnology on the Runway
The clothes we wear allow us to express ourselves, influenced by our moods and tastes. Fashion brand CuteCircuit goes one step further, allowing technology to help make a statement in our next fashion choice.
Most of the clothes designed at CuteCircuit have thousands of micro LEDs sewn into the fabric, which allow one garment to have different colours and patterns on it. As co-founder of CuteCircuit Francesca Rosella states:
“We are living in a digital future, so we do not need to sell 10,000 skirts. We could sell 500 skirts, but then could sell thousands of patterns that you download to your skirt.”
These ‘smart textiles’ have the potential to evolve into even more drastic creations, especially with constant advancements in nanotechnology. One already impressive piece made by CuteCircuit is the “Kinetic Dress” (2010). This Victorian-style evening dress has sensors in the fabric which communicate to the electroluminescent embroidery when the wearer is moving. The faster the movement, the brighter the embroidery; it is translating movement into art and fashion.
If you would like to learn more about the different projects at CuteCircuit, check out this video: http://vimeo.com/104636495