cult beauty brands

So You Think You Know Erno Laszlo

We’re long-time fans of legendary skincare brand Erno Laszlo so we already knew the company had a rich history full of celebrity fans and devoted clients. But when we started researching Erno Laszlo and his eponymous brand for this month’s story, we found out more about the eccentric dermatologist than we expected! The Hungarian-born Laszlo took a no nonsense approach towards skin care, even when dealing with the classic starlets who swore by his treatments – we’re talking Ava Gardner, Marilyn Monroe, Jackie Kennedy, Greta Garbo, Audrey Hepburn, Katherine Hepburn, to name a few.

Legend says, when Gardner attended appointments with Laszlo, he knew, just by looking at her skin, that she hadn’t been following his regimen to the T. When she lied to him about it, he promptly asked her to leave and not return until she followed his instructions. Now that’s a passionate dermatologist!

What was part of the regimen Gardner was skipping? The Erno Laszlo Splashing Technique:

  • Step 1: Fill your skin with warm water and dip facial soap into the water before rubbing on your face. Then, lather the soap in your hands and apply to your face.
  • Step 2: Using the “treatment water” in your sink, splash your face 20 times.
  • Step 3: With clean, hot, running water, splash your face 10 more times. Pat dry.

It sounds a little extreme to perform the Splashing Technique each time you wash your face, but if you end up with skin like Ava’s, it might be worth it!

- Lorelei

Feel like a celeb and get smooth, clear skin with Erno Laszlo’s newest product, the Blue Firmarine Treatment Bar.