creative art direction

sooooo i found out that in the original version of A Link to the Past, Link has pink hair??? 

also my gf said that link is a nonbinary icon so thats just true


Ruby Rails. 

I thought I’d do a post about the design of this little figure. I spent a lot of time  dreaming up what this character might look like and then designing it into a figure. Getting the freedom to design a black doll that had black features was a big part of why I loved this project. Often other ethnicities aren’t properly represented in toys because of costs, but this was a really important thing to all of us at Goldie Blox and getting to execute on that vision was phenomenal for minority like myself. 

It takes a lot of time and math to get these things right, and the involvement of many talented individuals. I was lucky to work with an the amazing toy director of Goldie Blox at the time Clint Cope, a great sculptor by the  name of Jason Loik and a very passionate hair designer by the name of Karyn Byrd from Natural Girls United.

I’ve detailed some of the steps that go into making these, but there are many more int he entire manufacturing process, the initial creative looks funner in a tumblr post though. It takes about a year to complete one of these so it’s a very long process, but very satisfying when you finally see it on the shelf. Needless to say I’m excited to see it out in the world! More to come on a lot of what I worked on and created at my time at Goldie Blox.