creative adverts

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Thinx is a brand of underwear for humans that menstruate. Those humans are not necessarily always going to be cisgendered women, as transgender men can, and do, menstruate. With its latest subway campaign, which took over New York’s Union Square station today, the brand has represented exactly that.

“Trans inclusion is something that has been on our radar since the iteration of our Boyshort, which was specifically designed with the trans male menstruating community in mind" Miki Agrawal

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Y&R Paris has created two striking graphics depicting the manufacture of two endangered species–the elephant and the whale–using a 3D printer for the International Fund for Animal Welfare(IFAW).

Aimed at targeting technology-savvy youths, the illustrations aim to drive home the message that not all things can be fixed by technology, and that nature is a miracle we cannot take for granted.

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Deutsch, New York got artists Olivia Knapp, Yeahhh! Studios and DKNG Studios to create three unique wooden works of art corresponding to Jägermeister’s three pillars—heritage, ingredients and process. Each piece was constructed in 56 separate parts that fit together like a puzzle—representing the 56 different ingredients (roots, fruits, herbs and spices) that go into Jägermeister. Via

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New posters in Toronto launched by LGBTQ advocacy group Toronto Pflag in conjunction with JWT.

When students use the flash on their camera phones to take a picture of the poster, the words are suddenly accompanied by nouns that illustrate LGBTQ folks are people they know, respect and love Via