creative adverts


Thinx is a brand of underwear for humans that menstruate. Those humans are not necessarily always going to be cisgendered women, as transgender men can, and do, menstruate. With its latest subway campaign, which took over New York’s Union Square station today, the brand has represented exactly that.

“Trans inclusion is something that has been on our radar since the iteration of our Boyshort, which was specifically designed with the trans male menstruating community in mind" Miki Agrawal


Please them, then eat them. 

mcgarrybowen London is tapping into the nation’s obsession with cheese with a new lighthearted campaign for Branston Pickle, ‘Please the Cheese’.

The campaign ad sees different pieces of cheese running out of the woods to gather around a giant jar, shouting, “Pickle me! Pickle me!”


Misty Copeland 

After sending a client the final, reviewed, talked-to-death-on-the-phone, client-approved, full-resolution, print-ready advert creative, she replies:

Client: Thanks for this… Can I get a final proof please?


Fan The Fire. 

adidas has launched a new initiative aimed at getting India’s sports lovers, famous the world over for their fanaticism about cricket, to pay more attention to the country’s less well publicised athletic achievements.

Created by Cheil WW India, the first execution in the #FanTheFire campaign stars the 18-year-old Indian figure skater Nishchay Luthra, who, in spite of winning numerous national and international medals, remains little known outside his own sport.


Deutsch, New York got artists Olivia Knapp, Yeahhh! Studios and DKNG Studios to create three unique wooden works of art corresponding to Jägermeister’s three pillars—heritage, ingredients and process. Each piece was constructed in 56 separate parts that fit together like a puzzle—representing the 56 different ingredients (roots, fruits, herbs and spices) that go into Jägermeister. Via