The future of advertising needs no product. Check out this 5-min documentary made by my friend, Patrick Pierson for Redwing Shoes. Subject: Crazy Horse Monument––the coolest, largest-in-size, smallest-in-manpower project you’ve never heard of. 


Red Wing Shoes present: “Crazy Horse Monument - Five Against The Mountain”

In 1948 a small crew of workers began sculpting an epic memorial from the blueprints of a larger than life vision. This is the story of five men versus a mountain. by Red Wing Shoes

- CARTER Magazine