DISTRIBUTION AND AGGREGATION AKA HUNT AND GATHER:
For this week we focused on Distribution and Aggregation, although both of these words have pretty wide definitions. Simply speaking (and in regards to this topic) Distribution is about sending things out, sharing them, spreading them wide and scattering them! Aggregation is collecting things, researching, taking them all in and combining what has been previously distributed. As was spoken about during the lecture, breathing in and out can be a perfect representation of distribution and aggregation. This example really breaks it down to how pertinent and relative these words are to us as humans and our very basic functions in society: Hunters and Gatherers. When it comes to distribution in respect to publishing it is evident just how essential both of these elements are, the distribution is so vast through print forms such as books to the Internet and its hugely available resources. Aggregation has always been a major part of what we do, from researching for homework to newfound understandings and with constant technological advancements there seems to always be a new way to aggregate. The distributing of one’s self has become so widely accepted due to the Internet that now its bizarre if you DON’T post personal information on the web. So is it simply the evolution of distribution and aggregation or is it that publishing has become so well intertwined with both these terms?
David Gauntlett posted a video on his website to promote the release of his new book; ‘Making is Connecting’ which discusses the diverse ranges of arts and crafts and how it is, as he describes, “such an effective way to make things in order to make your mark in the world using tools, to be recognised by other people, to be part of a community where people are making things, not just consuming things” people create their ‘own world’ within their own homes and now on their own web pages. Since web 2.0 we are engaged with what we aggregate and distribute, we gather what interests us and now rather than simply reading we are able to listen, watch and be entertained and excited by others personal tastes and ‘craftavism’ as Gauntlett describes it. ‘Craftavism’, Gauntlett says is a combination of taking craft making and activism, therefore bringing the real world into the digital world. This blog is a perfect example of my own personal ‘craftavism’, I have chosen to use a very clean cut backdrop and each picture post or video I have aggregated in order to distribute have been very consciously hand picked. It is in fact a creation of what I have been able to hunt and gather in order to publish for a set public.
David Gauntlett, http://www.theory.org.uk/david/, Making is Connecting
Original Art Copyright- Hunt And Gather Cartoon 1- mbcn414, www.cartoonstock.com, reblogged photo, all rights reserved to Cartoon Stock. http://www.cartoonstock.com/directory/h/hunt_and_gather.aspwww.cartoonstock.com, reblogged photo, all rights reserved to Cartoon Stock. http://www.cartoonstock.com/directory/h/hunt_and_gather.asp