I am still so fucking here for Jack’s Soft Bro instagram.
Wistful black-and-white still life shots of hockey equipment.
So many someone proposes a he publish a coffee table book on the subject
Bottles of craft beer
Bottles of craft soda when he’s out drinking with people not yet legal to drink
Artsy shots of food
Little kids eating ice cream in hockey jerseys
Hockey players taking selfies, like, you can see them holding the camera/selfie stick. It’s a photograph of a selfie in action. He does them all the time. It’s so fucking meta.
Pictures of people trying to take pictures of him
His teammates in the locker room trying to cover themselves or the lens of his camera, or in the middle of a lunge because Zimmermann stopppp
He uses English in his tags and directly addressing Falconers fans, but if it’s just a random little shot he whipped off of the sunrise? L’aube à Providence aujourd’hui.
Several fans bond in the comments as they compete to be the first person to translate his captions. Friendships blossom. There are meetups of Francophones and Canadian ex-pats in sports bars throughout New England in Jack’s name.
#ZETplz becomes the a call for the Zimmermann équipe de traduction (Zimmermann Translation Team) to show up and work their magic.
Fans begin using #zetplz on things Jack has said in in English and on gifs of his press conferences. These translations are are things more like, “WTF?”, “Bitch pls” and “You stopped talking about hockey. I stopped paying attention”
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