List and describe the contingency plans of Simon Parker
Simon created a budget list of last years final production of Our House.
- Set (including transport) = £2695 +VAT (£539)
- Tech (sound engineer + 16 radio mics) = £400
- Scripts and music scores = £335
- Royalties (15% of ticket sales/ £100 per show) = £300 +VAT (£60)
- Theatre Hire (for 3 days) = £2262 +VAT (£452.40)
- Costume = £700
- Props = £350
- Band (5 piece band for 3 shows + tech + dress) = £600
- Musical director (for rehearsal, repetitor work and shows: approx 70 hours) = £1500]
Total = £10,193.00
Discuss your own plans to make more money.
Food: When I performed at the pomegranate theatre last year for an awards night, they had catering from college make little canapés for the interval. I feel that if we teamed up with chesterfield college catering, we could make extra money on nibbles.
Programs: Programs could be designed and made by college students and sold front of house at the beginning, middle and end of the performance. Last year they sold programs for about £2.50 but in the end they ended up practically giving them away which meant they didn’t make much profit from them. To make sure we get profit from the programs this year, we could target local business for advertisements in our program and charge a fee. For a quarter page charge £15, for half a page £25 and for a full page £40. (4x15=£60) - That is one whole page of 4 adverts. (2x25=£50) - That is one whole page of two adverts. If we could push for people to have more quarter adverts, we will make a bigger profit than if people where to buy a half. It would also cost for less printing. We could also have cast photos and rehearsal photos to make the programs more appealing. I feel that we could sell these programs for around £2.50 - £3.50 and make a profit. If we sold 100 programs that would total to £350 if we stayed at the top price.
Discount Tickets: We could sell discounted tickets for group bookings and OAPs. This would target a wider audience of school children, especially ones that are studying performing arts at their school. A standard ticket is £12.50. By advertising group bookings as buy 10 tickets get 2 free, means that divided by 12 people the cost would be around £10.40 a ticket, which means we are only loosing £2.10 per tickets but we can make that back in program fees. We could also discount college students who already go to chesterfield college which would appeal to a wider range students around the college and not just the first years in performing arts. Four college students I would suggest halving the price. A bit more than a student discount. We could sell the students from college the tickets for £6.50 and if each person bought a program for £3.50 then that would come to £10 per person.
With the school group bookings I think that it would be good to advertise a workshop. If they have over 15 students wanting to come and see the show, we could go to the school, perform a couple of numbers from the show and then work with on characters. We could halve the girls in the class, half go with the main girls and the other half go with audrey. We could teach them how to act like our characters and give them some tips on accents. They could do the same with the boys. Half go with seymour and half go with the plant. After half an hour we could switch round so the girls who have been with audrey switch the the girls that have been with the backing singers and same with the boys.
Would Little Shop be eligible for Arts Council?
I would say that out production of Little Shop Of Horrors would not be eligible for Arts Council funding. For us to get funding from the arts council the show would have to have these aspects: (which it doesn’t)
- Benefits the community
The show does not meet any of the criteria given for the funding from the arts council as for it to be educational it would have to have a clear message like, bullying or vandalism. The show does not also benefit the community. The money we make from the show is going back into the college for the next years FMP.
Would Little Shop be eligible for corporate partnerships?
There would be no benefit from the corporate partnership if we where eligible for it. We are doing a maximum of 3 shows in a small town. The audience is mainly going to be family, friends and local theatre goers who want to come and see the show which means that people wouldn’t be coming from far and wide to come and see the performance. If the performance was on for a longer period of time, maybe a hotel partnership could be looked into for people to stay after the show.
What businesses could we link our show with and approach?
- Pomegranate Youth Theatre
The Pomegranate Youth Theatre would be a good company to link with as there is already a very strong link between them and the theatre already. Because the are an amateur company they will have many young actors which we could target to come and see the show. This will also help promote the college performing arts course. As they are a theatre company, they would also have props and costumes that we could probably lend from them.
- I would also say that we could link local florist businesses to the show as the show is based around a florist and it would be something different to advertise.
What would be their incentive to link to our production?
I would say that for company’s that are linked to the performance such as costume and props hire, there is a good incentive as it would be really good publicity and promotion for them.