i feel like the narrative on women and makeup has become so muddled and confused and misguided. there is honestly an industry at this point based on denying that makeup has anything to do with patriarchy in any way, shape or form. despite the obvious fact that, no, the vast majority of men do not wear makeup–and yes, we still consider many of them beautiful without it, and without even thinking about it. 

the beauty industry has become attuned enough to the change in culture and women’s increasing liberation over time that they can no longer get away with marketing all their products as “fixes” for your “flaws.” no, they’ve actually co-opted feminist/activist rhetoric to sell their products to you. this imbues their product with a significance and a weight that, without this language, it simply does not have. sadly a lot of this language is similarly used by makeup blogs/vlogs/instagrams/etc without understanding that the capitalist machine has pushed this nonsense on us for years to dupe us. let’s actually take a look at some modern advertising in the beauty industry:

wow! it’s almost like “having it all” sounds familiar? hm, where have i heard that?

this is just one of dozens of products that compare their makeup to a revolution.

the beauty industry has been steadily using rhetoric to suggest that cosmetics bring women power and the like, such as:

but when all else fails, don’t convince women that beauty products will empower, change, enliven them, or make them assertive. just tell them it’s a part of who they are!

because how could the real you shine through without the help of some new foundation or lipstick?

there is such an absurdity to these slogans and such a sexism to the idea that these products are going to change women’s lives, bring them confidence, give them power or anything else. these products, nine times out of ten, are going to paint women’s faces in order to make them more appealing to the patriarchy.

it’s even gone far enough that women online have recently created a hashtag #thepowerofmakeup (?) to insist that makeup is not due to insecurities or a desire to please boys, but simply a personal choice and pleasure that exists in a vacuum and has nothing to do with anything else ever. this is the extent of the brainwashing. i don’t condemn these women in any way because their lack of understanding is not their fault and is a product of growing up in the society they have. to make myself perfectly clear, i do not condemn any women who wear makeup in any context. however the hashtag creator’s notion that “nowadays…it’s almost a crime to love doing your makeup” is literally baffling. makeup has never been more popular or beloved than it is right now, and the small group of people criticizing its misogynistic origins are nothing compared to the millions of women who feel compelled to spend hundreds every year on these products. it’s incredible to see women who do wear makeup portrayed as the outcasts, while women who don’t wear makeup know that they’ll have a tougher time getting jobs, be consistently assumed tired/upset/having a bad day, and be generally considered less desirable and inadequately feminine on the whole. 

speaking of the growing prominence of youtube channels, instagrams, tumblrs, etcetcetc centered around makeup and makeup products, i want to make a point. can makeup be art? absolutely! can makeup be fun? absolutely! can makeup exist totally separate from male dominant spaces? i’m not positive, but i think it’s possible. however, it is the dominant culture’s obsession with and need for these products which is harmful to women and girls. many will proclaim that, “i like how i look without makeup too!” and “i can still leave the house without it!” but, as someone who once constantly reiterated these phrases, unfortunately i know them to be denials in many many cases. i felt myself, over the years, insisting that i could leave the house without makeup, yet found myself doing that, at most, five times in an entire year. i told myself i liked how i looked without makeup, yet after two days in the house without a drop, i looked in the mirror and felt ugly, dirty, incomplete. and i know i am not alone. sure makeup makes you feel beautiful, but why?

if we want to talk honestly about makeup and the enormous influence it has on women and girls, we have to rid ourselves of patriarchal notions and delusions that makeup “just makes me feel good!” and embrace the idea that we can feel good, all the time, be beautiful, all the time, no matter what we look like, without makeup in any form. our choices do not exist in a vacuum, and there was a reason i cried hysterically to my mother at 13 for not being allowed to wear mascara. all women are beautiful, all the time. it’s okay that women wear makeup. we just need to start examining why we want to, and patriarchy’s role in that “choice.”

i like makeup a lot but i hate makeup culture and i hate that the cosmetics industry profits off of the insecurities of grls. also i don’t have any solutions for this so ¯\_(ツ)_/¯ 

[NEWS] Seungri invests in the medical cosmetics brand Dr. Gloderm, purchasing 10% of company's shares

Dr Gloderm will hold a global launching event in Hong Kong at The AIA Great European Carnival on 1/20, Seungri will be there among other Korean stars.

The article says that Seungri was interested in the cosmetics industry, studied the business and was convinced by Dr Gloderm’s product quality.

Credit: mshinju

@ people who are upset that they feel “attacked” for loving wearing makeup .. have u ever tried to not wear makeup to job interviews? Parties? Professional events? Dates? Get back to me about how rough it is for people who wear makeup all the time. Literally all of society wants you to wear makeup so sorry if a small group of “mean feminists” on tumblr make u feel icky


Love this video! Exactly why Cocoa Swatches and SKINDEEP exist! #CocoaSwatches #Repost
Model and beauty activist @philomenakwao meets @the_real_iman to discuss black beauty and being overlooked by the mainstream cosmetics industry. Diversity in makeup is key and #IMANCosmetics continues to create and provide products for all women of color.
Watch the full interview on our YouTube or on @i_d’s website. .
#CelebrateYourSkinTone #WOC #Melanin #Makeup #Iman

Made with Instagram

i get that asian women are often infantilized in western culture but as a Korean can I just say that what I love about gremlin is the fact that she IS portrayed as a gross gamer whos childish? 

In korea girls are always expected to be cute, demure, pretty and graceful and not much more, like we’ve made some strides towards gender equality but Korea is still a very sexist country (just look at the enormous cosmetic industry aimed to fit women in the same mold in terms of looks). Girls are often told to think about what their future husbands would want, or what men want in terms of looks and behaviour forcing insecurity and maturity beyond their years, so it’s just refreshing to see a character who could so easily been an eye candy tsundere waifu character be turned into a gross gremlin who does what she wants.

I agree that Hana’s character goes beyond just that of a gremlin but why can’t we have both the deeper lore of hana’s character, how she essentially a child soldier who copes with her trauma through humor, and the light hearted gremlin portrayal without putting one or the other down?

Unpopular opinion: idols having pale skin in photos DOES NOT ALWAYS equal whitewashing

Wow I don’t know how many times I have posted about this issue but please read till the end

As I have said before, us Asians value pale skin so much you don’t understand the efforts we make to keep our skin that way. We basically /worship/ pale skin.

And what does being idols mean? It means that they are meant to be IDOLIZED and worshipped, so they have to have certain qualities the company deems fit to be an idol. If their skin is “imperfect” (dark, blemishes, etc. you get the idea) but they have potentials like singing or dancing, the company would take them to dermatologists to get their skin checked and have treatments to make sure their skin is up to standards. This happens more often to girlgroups, idk how it is for male idols though.

HOWEVER, it doesn’t mean that boys can’t have pale skin. I recently read a translated article about male idols EXTREMELY PALE SKIN. There were EXO’s Suho, BTS’ Suga and SHINee’s Key on the list. I still remember there were a gif Suho showing his pale stomach, a picture that shows how much paler Suga is compared to other members, and another picture shows that Key had to have his skin toned down by makeup because he is too pale. (You can find this translated article on peachisoda; if you’re too lazy to Google, I would happily find the article myself and send you the link.)

Also, when idols are stressed, exhausted, overworked or not taking of care of themselves properly, their skin starts to worsen (pimples, dark circles, etc.), which is where make-up artists come in. And boyyyyy, ain’t them makeup artists for idols know how to work ittttt. You can search on YouTube Korean beauty bloggers (I only know Pony but every Asian girl knows her name lmao) and have a general idea how DEVELOPED the cosmetics industry in Korea is. They can make a normal girl with what you would call “a typical Asian’s skin” into a goddess with really pale skin.

If you are calling for people to stop whitewashing idols’ skin, you are basically also coming after: a whole country and its people’s deep-rooted belief, the idol industry, the Korean cosmetics industry; not just the masternims that you are criticising so much on this website.

also note that I 100% support the post that helps you differentiate between whitewashed and un-whitewashed photos but I can’t seem to find it 🤔🤔🤔. Some photos are easy to notice the signs but some others not as much.

A Day Without Fat People

Do you ever wonder what would happen if Fat People simply didn’t exist? Wow, life sure would be boring! I can see it now, a society filled with nothing but vain, lifeless robots whose only function is to suppress all desire and pleasure.

Let’s think about this for a moment. What do fat people contribute to society? 

The answer is A LOT. 

Fat people pretty much keep the economy booming. Without us the food industry, the diet industry, cosmetic companies, and yes even clothing companies would lose MILLIONS. Let’s face it, the diet industry wouldn’t even be in existence if there weren’t such an obsession on thin bodies. Thin people don’t eat as much or as well as we do. Gyms and diet-culture in general depend on fat hate to keep the wheels of their evil empires spinning.

Fat women know how to look good, let’s face it we’re killing the game. Our make-up is on point, we always smell great and look our best, and we love it.

Think on a day without immigrants and a day without women. It really put into perspective how different our every-day lives would be.

Fat rights are human rights. FAT LIVES MATTER

My fat friends and I have decided that we are going to show this society just how much fat bodies matter! The best way to do this is to hit them right where it hurts!

Please join me and my friends in a nation-wide boycott of fast-food, restaurants, gyms, fad diets, clothing purchases, make-up purchases, etc. Do nothing, buy nothing. We are the majority now, not them. If you’ve ever been called fat, or even thick, then please join our fight. Society is totally backward and fucked up, and it’s up to us to change it. For far too long we have sat dormant and allowed them to treat us as subhuman.

Don’t go to work, don’t even leave the house. Show them who really runs this shit! The average US-American woman is “overweight.” Can you imagine what would happen if the average and above average woman just stopped participating in the game? Let’s prove a point, get the word out. 


Let’s make history and eradicate fatphobia.

The Essential Oils of the MBTI - Jennifer Howard

If the MBTI types were essential oils, which ones would they be?

ESTJ – Cinnamon: Made from the spicy tree bark of the tree, Cinnamon oil is a traditional fragrance that is associated with warmth, strength, and history. It can be used for functional purposes such as an immune supporter when taken internally, and it also acts as an antibacterial.

ESFJ – Jasmine: Considered to be one of the more sensual smelling essential oils, Jasmine is commonly sought after for use in the cosmetic industry as it helps even out skin tone when applied topically. It is also used in a lot of women’s fragrances because of its association with feelings of affection and romance.

ISTJ – Peppermint: Fresh, clean, minty, and traditionally used, Peppermint reminds us of everything from toothpaste to Christmases from long ago. It is so commonly used that its fragrance and flavor are instantly recognized.

ISFJ – Rose: A traditional yet feminine fragrance, Rose reminds us of everything from our first date with the love of our life to our grandma. Rose usually has a very comforting effect to it. It’s soft and sweet aroma is highly sought after in the cosmetics industry.

ESTP – Bergamot: Although Bergamot has an earthy scent, it’s actually a strong flavored citrus fruit. It’s considered a “hot oil” which simply means that it’s so potent and strong that it needs to be heavily diluted before applied to the skin.

ESFP – Orange: Made from the pressed rinds of the fruit, Orange oil has a citrusy-sweet smell to it that is associated with feelings of happiness. It’s a care-free-day oil. It’s strong and it doesn’t take much to fill an entire room.

ISTP – Sandalwood: A soft, warm, but ultimately masculine fragrance, Sandalwood has often been associated with sexuality. It complements the more feminine Jasmine who also serves the same purpose.

ISFP – Ylang Ylang: As a tool for aromatherapy, Ylang Ylang is a floral oil that is used to combat anger. It’s naturally soft and sweet, but at the same time, still very different from other floral oils. It is traditionally used in marriage ceremonies in parts of Asia.

ENFJ – Lemon: This oil has a bright and refreshing fragrance to it. It’s not pompous or overbearing, but cleansing and natural. It’s popular; used in everything from cleaning products to cosmetics. Lemon energizes us and reminds of all the best parts of the hottest summer days.

ENFP – Lime: This oil is playful and uplifting. If happiness were a smell, it would be Lime. It’s kinda zesty and quirky in a way that lemon and orange are not. Unlike lemon and orange, it’s not as easy for it to find a spot in your menu as a flavor additive because it stands out too much in taste.

INFJ – Sage: An oil commonly found in spas and aromatherapy products, Sage is often used as an anti-stress agent. In some cults and religions, Sage leaves are burned because the fragrant smoke is believed to ward off evil spirits.

INFP – Lavender: The oil of peace and calm, Lavender is the perfect oil for healing. Lavender is gentle and can be used on all skin types including babies and pets. It has cellular regenerative properties, meaning that is accelerates the healing process for minor skin issues such a burns and cuts.

ENTJ – Anise: Though it’s technically a flower, Anise oil is often made from the seeds of this plant and those seeds have quite a spicy kick to them. Anise oil is often confused for the smell of black licorice. It’s an extremely potent antifungal as well and must be applied only after being heavily diluted lest you develop inflamed patches of skin from its exposure.

ENTP – Ginger: Known traditionally for its ability to calm a nauseas stomach, Ginger is a rather unique scent that still has more to give you if you’ll stay around long enough to see what it has in store. It’s naturally spicy, but also warm and inviting. Ginger is a good oil to use if you’re looking for something to energize you a little bit.

INTJ – Black Pepper: Even though it’s spicy and pungent, this oil has a warm aroma to it that borders being energizing or overwhelming. It does not blend well with other scents for the most part so its use is almost always for practical purposes such as medical applications or cooking.

INTP – Dill: Although it said to have some calming qualities to it, for the most part Dill is a rather odd and pungent type of oil. It’s more functional than aromatic, making it a good flavor additive for the appropriate foods.

instead of taking petty swipes at women who perform femininity or participate in grooming rituals with patriarchal undertones (such removing body hair) let’s instead address the culture that imposes these standards on all women. a woman who wears makeup and pretty dresses isn’t “smashing the patriarchy with her lipstick” any more than she is subjugating other women (unless she criticizes and berates women who do not live up to these standards). 

it’s important to be critical of compulsory femininity, and what goes into performing it, but by and large, it isn’t individual women who uphold these standards, it’s the monolith cosmetics and fashion industry and the rich old white men who run it. 

by the same token, if you jab at women who don’t wear makeup, don’t wear the “right” clothes, who go unshaven or who cut their hair short, then you’re an asshole, plain and simple. 

in short, drag people for their politics, not their aesthetics.

This is for all the makeup lovers. Sedona Lace is now selling a palette of 35 warm toned eyeshadows. If this looks familiar to you it’s because you’ve probably seen the version Morphe sells. From what I gather it’s the EXACT same palette for a few dollars less and minus all the hassle.

Morphe doesn’t create the palettes. They come from an overseas wholesaler that just prints the Morphe logo on the palette and boxes. Same goes for their brushes. Keep that in mind next time you’re rushing to order.

Also check the beauty investigator page on Insta. She posts invaluable info on a lot of the social media based cosmetics companies that are so popular right now.

In my next post I’ll link a few videos from a YTer that works in the cosmetic industry. She has some awesome reviews on her channel about Morphe, Kylie Cosmetics etc…

More Representation In The Cosmetics/Beauty Industry

To make a change in the beauty industry when it comes to black representation, you HAVE to support more black makeup artists, bloggers and companies. Not just the ones with thousands of followers but the ones that have hundreds or even less than that. I have came across black beginner makeup artists and bloggers who don’t get the recognition they should.

I work in cosmetics and I’m a beginner makeup artist. I post about products and I post looks. I keep my asks/im open for questions. I’m currently trying to expand more for more exposure. I know I’m not the only one. It’s many who are doing the same but I see the same people in rotation.

Companies only feature people with a large (in the thousands) followings. Also companies fail to realizes how loyal black customers are. With lack of representation in the cosmetics industry, when a black woman finds something she likes (mainly face i.e foundation, bronzer, highlight, blush etc.) she will most likely stick to that brand, that’s her go to.

For example, one of the counters I help out with is Fashion Fair. That company is going through some things and product can be very limit. I personally have helped women who have been using this brand for 30 plus years. Even though they know we are limited on product, they still come and check. Some I have helped them pick something new from another brands, they love it. Some just refuse to try something different. They come from a time where makeup for black (or brown skin people in general) people was very limited. So I get it, I get not believing that companies don’t cater to us.

Even younger people like “ahhhhh, do they even carry my shade/undertone.”

Overall all what I am trying to say is, support more black makeup artists, bloggers and businesses. I want to personally bring more representation in the cosmetics/beauty industry. I’m positive more do to but we need your support.

If tomorrow women in the West woke up and decided they really like their bodies, just think how many industries would go out of business. The cosmetic industry, the clothing industry, the diet industry, the gym industry and then think of all of their ally industries who support them. So when I say that global capitalism is dependent on women hating themselves, I’m not exaggerating here.
—  Dr. Gail Bines