It’s easy to understand why Ralph Lauren is still considered to this day as one of the most successful brands of all time, not only by those inserted in its aesthetic sphere, but by every reputed personality in menswear, regardless of personal style and taste. In my opinion, Ralph Lauren owes its success to brilliant storytelling and the early adoption of the “lifestyle concept”, the introduction of narrative and context to fashion.
This concept has been so exquisitely explored throughout its life cycle that the Ralph Lauren aesthetic is an immediately recognisable trademark. Even if the quality of the lower tier lines isn’t what it used to be, they still provide timeless garments that don’t compromise the integrity of the brand as a whole. Another superb aspect of Ralph Lauren is the ability to adapt and expand to new markets without ever losing its DNA - be it on RRL, RLX or Home, lines who seek to attract distinct consumer profiles, traces of the brand’s universe remain.
A perfect example is its AW17 collection from the luxurious Purple Label line. If you haven’t seen it in person I recommend doing so the next time you visit one of their flagship stores, trust me it’s worth it. This top tier line delivers some of the most high-end garments around, made from luxurious fabrics and portraying an uncanny attention to detail in both design an construction. Usually associated with a more formal style due to the outstanding suiting offerings, usually accompanied by the expertise of their in-house tailors, Purple Label has been evolving, currently offering a wide range of styles as seen above. From 3-piece suits, to tuxedos, playful ikat patterns and sweatpants, the collection sees the Ralph Lauren man as a whole, providing spot-on options for different occasions - what’s not to love?