Social Media Dipshits: Stop Treating Us Like Fuckwits

Attention social media managers: Stop calling yourselves “social media snipers,” “digital Sinatras,” “digital inventionists,” “technology whisperers,” “content kings,” “brand activators,” “brand pollinators,” and “change agents” (all terms pulled from actual Twitter bios of social media “pros”).

What you are: admen and adwomen. Every update you create is a little ad for your brand; a free (FREE!) golden opportunity to be smart, funny, emotional, informative… something,anything other than moronic.

And yet, here we are again. According to my lazy research on social media “content” makers—via personal experience and my Twitter followers—almost all of these social media dipshits appear to be in their 20s. Are older, tech-averse brand and marketing managers really handing the social media keys to recent college grads just because they know some code and Photoshop? That’s just plain dumb, for reasons I have outlined below.

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Anthropomorphizing your product is a popular ad concept, but creatively speaking, it’s lazy as hell. Still, it’s been very effective for many brands—M&M’s, the Scrubbing Bubbles, creepy naked Mr. Peanut, etc.

Strongbow is the world’s biggest-selling cider and, according to Wikipedia, “named after the knight Richard de Clare, later Earl of Pembroke, nicknamed ‘Strongbow’ for relying heavily on Welsh archers during campaigns in Ireland where at the time the Irish had few bows and relied on javelins.”

“Maguire” (as in “Jerry Maguire”) is an Irish surname. If only one of those Irish javelin throwers (possibly named Maguire) had had better aim, maybe there wouldn’t have been a Strongbow cider, and then I wouldn’t have been subjected to this abjectly stupid Facebook post.



The Death of the Gay Cliche. (Check out more excellent ads from the Queer Lisboa in Portugal.)