Ever notice that a map of Vancouver looks like a thumbs up? Local artist Justin Longoz has, and he’s turned the city into a fantastic T-shirt called Cool City, Bro that both celebrates civic pride and makes an impact in our community.
All proceeds from the sale of the T-shirt will benefit Megaphone’s vendor program.
Vancouver is at its best when it’s proud of its neighbourhoods. Vancouverites have an amazing sense of ownership over their communities that we don’t always see in other cities. This shirt shows off all our amazing communities.
But community pride only works when we realize that each of our communities need to make up the whole. Cool City, Bro takes that Vancouver ethos of community and fuses it with compassion by donating all proceeds to Megaphone’s vendor program, which helps the homeless and low-income vendors who sell the magazine.
Cool City, Bro really does emphasize what Megaphone tries to achieve. While many of Megaphone’s vendors may live in the Downtown Eastside, they sell the magazine in every neighbourhood of the city—from Kerrisdale to Cambie Village to Commercial Drive. Megaphone succeeds because every community has a sense of pride with the magazine.