Row over new Transformers film
A Beijing property developer says it has terminated cooperation with the new Transformers movie, and is asking China to suspend screenings of the blockbuster film.
Beijing Pangu Investment Co Ltd said that Paramount and two Chinese associate partners failed to fulfill their obligations in a sponsorship deal.
“The loss of rights and interests not only caused the Pangu company’s original business plan to fail, incurring huge losses, more seriously, it has affected Pangu Plaza’s image and reputation,” the statement said.
Pangu said it is suing its Chinese partners for contract fraud and demanding that Paramount delete scenes from the movie that feature images of its logo and properties. The company also said that it has asked the Chinese government’s film regulator to suspend or stop screenings of the movie, which is due to open in Chinese cinemas on Friday.
Pangu said its Chinese partners never delivered on pledges to hold the movie premiere at Pangu’s hotel and feature images of its property in trailers and movie posters.
Instead, the movie’s worldwide premiere was held in Hong Kong on Thursday and was attended by stars that included Mark Wahlberg and the good-guy robot, Optimus Prime.
Paramount did not immediately respond to an e-mailed request for comment, while calls to the Chinese partners named in Pangu’s statement - Jiaflix China and the Beijing Chengxin Shengshi Sports Culture Development Company Ltd. - were unanswered.
Official silence, however, was answered by the vociferous comments of Chinese netizens on Sina Weibo.
Why I have the sense that it is just a method for supporting Chinese film.@Qianyuqianyu
I thought Beijing property developer Pangu and the producers of Transformers want to make cooperation for hype.@Feidianxingheixingxing
If the news is true, it’s right for Pangu to safeguard its deserved right.@Lixianshengzaoshanghao
Adapted from China Daily