consumer profile

10

Ralph Lauren Purple Label AW17

It’s easy to understand why Ralph Lauren is still considered to this day as one of the most successful brands of all time, not only by those inserted in its aesthetic sphere, but by every reputed personality in menswear, regardless of personal style and taste. In my opinion, Ralph Lauren owes its success to brilliant storytelling and the early adoption of the “lifestyle concept”, the introduction of narrative and context to fashion. 

This concept has been so exquisitely explored throughout its life cycle that the Ralph Lauren aesthetic is an immediately recognisable trademark. Even if the quality of the lower tier lines isn’t what it used to be, they still provide timeless garments that don’t compromise the integrity of the brand as a whole. Another superb aspect of Ralph Lauren is the ability to adapt and expand to new markets without ever losing its DNA - be it on RRL, RLX or Home, lines who seek to attract distinct consumer profiles, traces of the brand’s universe remain.

A perfect example is its AW17 collection from the luxurious Purple Label line. If you haven’t seen it in person I recommend doing so the next time you visit one of their flagship stores, trust me it’s worth it. This top tier line delivers some of the most high-end garments around, made from luxurious fabrics and portraying an uncanny attention to detail in both design an construction. Usually associated with a more formal style due to the outstanding suiting offerings, usually accompanied by the expertise of their in-house tailors, Purple Label has been evolving, currently offering a wide range of styles as seen above. From 3-piece suits, to tuxedos, playful ikat patterns and sweatpants, the collection sees the Ralph Lauren man as a whole, providing spot-on options for different occasions - what’s not to love?

anonymous asked:

You had once stated that there is not one good thing about nerd culture. Why do you think that?

Hi, sea lion! One reason I think that is because nerd culture, by prioritizing information acquisition over social cues (at the very kindest interpretation), encourages exactly this kind of long-after-the-fact litigation of an off-the-cuff remark made in the context of some gamergate shittery that anyone with a functioning moral compass would disavow.

Fuck feeling sorry for yourself and entitled to revenge because your consumption preferences temporarily made you feel less sexually attractive than people who had slightly different consumption preferences. Fuck “finding your community,” when that means finding people who encourage hair-splitting defensiveness about shitty misogynistic, racist, and homophobic attitudes because you all like similar corporate products. Fuck using consumer profiles as identity politics, and fuck using a surface grasp of identity politics as a rhetorical tool to position yourself as a perpetual victim, and therefore justified in participating in any campaign of rhetorical or actual violence against perceived enemies. Fuck not growing up.

“But that’s not nerd culture!” It is now. I don’t give a shit about the halcyon days of Trekkers and the Merry Marvel Marching Society and watching Monty Python after midnight on PBS and having to learn to call it anime instead of Japanimation. As a culture, it is past redemption and needs to be abandoned. The total destruction of every nerd-beloved cultural property (which, by the way, is not remotely on the table) would be worth it if it meant right-wing sociopaths stopped having a tribalistic pretext to harass women of color. Just for instance.

If it’s a war, I’m with the social justice warriors every time. And, real talk, I hate the fact that my own nerdy heroic-fantasy-devouring adolescence encouraged that particular metaphor – it’s not a war. It’s a symptom of broader cultural instability, and there is no idyllic harmony that will be restored if one side or the other “loses,” just a further entrenchment of neoliberal capitalist hegemonic power. So diminish, and go into the west.

Hispanic & Latinx Woman of South Florida (Miami)

Poc Profile Submission by amimijones

Culture - I’m fortunate enough to be a member of the dominate culture in my area. However, this is very much not the case in the media I consume. There’s such a disconnect that I didn’t even realize I was considered a WOC until my teens. I could relate much more with the white, American MC than the wise-cracking Chicano in the background. I grew up in a mix of Caribbean, European, South American and Brazilian influences. 

Holidays - Thanksgiving and Christmas are my biggest holidays, with the entire family gathering for Noche Buena. New Years is a religious affair where we dress in white and gather on the beach to give offerings to Yemaja in hopes that she will grant us good luck in the coming year.

Language - The language I speak best is English due to the literature I read and the writing I do for school and the like. However, the language I speak most of is Spanish, and I’ve a working knowledge of Brazilian Portuguese.

Region - Miami

Religion - I was raised fairly Catholic, but with a rather superstitious undercurrent. My grandmother’s version of Catholicism was rather pagan, with exorcisms and communing with spirits. I believe this is what led me into Paganism and Witchcraft.

Tropes/Stereotypes i’m tired of seeing: That everyone who is Latinx is an illegal immigrant, of low socio-economic standing and poor education. Yes, we’re gardeners and housekeepers, but we’re also bankers, lawyers, CEOs and Supreme Court Justices.  Yeah, some of us have heavy accents, but its because we speak TWO languages, which is one more than many of the people who disparage us.

I am more than my race/ethnicity. I am a woman, a homosexual, a sufferer of depression, a student, a writer. But my culture contributed the lion’s share to how I was raised, and I’d like to see it more/better represented in the media I consume.

Read more POC Profiles here.

anonymous asked:

What "other" purposes does Margaery’s entourage serves?

They’re useful for the Tyrell political style of projecting as much influence as possible while minimizing the use of their considerable military power. Margaery and her cousins do a lot of public recreation that lets them be seen without being staged. When she and her friends go sailing, or riding, or shopping, they can be outside the walls creating a positive impression which puts people at ease in a way that big formal events don’t. And when they are at court, they can do the “Life and Style Section” type of PR. The most visible young ladies in the country follow Margaery’s lead in fashion, which brings whatever she wears into fashion generally, which is a subtle way of showing who’s in charge. (For that matter, having all the girls come to town as high-profile consumers probably isn’t a bad way to get middle-class tradesmen on their side.)

It’s also a way to create influence by making alliances - again, without trying too hard. Mace has just one daughter, but does have lots of nieces and cousins. If they go to court with Margaery then they have lots of opportunities to meet lords and courtiers socially, and then in four or five years the higher-status bachelors will have married into the queen’s family. It lets Mace shore up influence without going around asking for it.

There’s also a protective aspect to it. If Margaery has plenty of cousins around her, then she doesn’t need to make friends, which helps limit her exposure to spies.

The bottom line is still that Margaery needs her ladies-in-waiting so that her reputation is always beyond reproach, and she’s probably personally happier with her cousins around her. But they also help House Tyrell show off its status without flexing its muscles, which is smart politics.

4

To Be Reproduced

Interactive installation by Bram Snijders puts the viewer into a virtual room and moves according to their viewpoint - video embedded below:

To Be Reproduced is an interactive video installation that revisits the classic painting Not to be Reproduced a work made in 1937 by the Belgian surrealist painter René Magritte. The installation reflects on the pervasiveness of virtual spaces that have become an integral part of our daily social lives, and the way data traces are used to build sophisticated reproductions of the user.

In To Be Reproduced the viewer enters a hybrid space where the physical and the virtual world are closely intertwined. Positioned in front of the mirroring plane the viewer is enveloped in a virtual space where it meets a faceless digital reproduction of itself. As other participants are mirrored correctly the viewer takes on the role of the person depicted in Magritte’s painting.

This uncanny representation of the faceless user in a graphical point cloud refers to the voyeuristic nature of modern communication culture and to the data traces that are used to generate sophisticated consumer profiles. Instead of depicting people by mimicking nature, models are in-formed by analyzing metadata.

[Link]

Hospitals Are Monitoring Your Health By Peeping At Your Purchases & Online Data

Some hospitals are starting to use detailed consumer data to create profiles on current and potential patients to identify those most likely to get sick, so the hospitals can intervene before they do.

Information compiled by data brokers from public records and credit card transactions can reveal where a person shops, the food they buy, and whether they smoke.

The largest hospital chain in the Carolinas is plugging data for 2 million people into algorithms designed to identify high-risk patients, while Pennsylvania’s biggest system uses household and demographic data. Patients and their advocates, meanwhile, say they’re concerned that big data’s expansion into medical care will hurt the doctor-patient relationship and threaten privacy.

It is one thing to have a number I can call if I have a problem or question, it is another thing to get unsolicited phone calls. I don’t like that,” said Jorjanne Murry, an accountant in Charlotte, North Carolina, who has Type 1 diabetes. “I think it is intrusive.

Murry said she already gets calls from her health insurer to try to discuss her daily habits. She usually ignores them, she said. She doesn’t see what her doctors can learn from her spending practices that they can’t find out from her quarterly visits.

Most of these things you can find out just by looking at the patient and seeing if they are overweight or asking them if they exercise and discussing that with them,” Murry said. “I think it is a waste of time.

Hospitals and insurers need to be mindful about crossing the “creepiness line” on how much to pry into their patients’ lives with big data. It could interfere with the doctor-patient relationship.