consumer markets

It’s not even that Avatar was a poorly made movie; it was just so bland, cliched and heavy handed that it was completely un-consumable to the mass market. It made a load of money and was forgotten immediately.

James Cameron wanted it to be remembered as some sort of ground breaking epic that tackled a dozen different topics but instead it’s remembered as “Avatar, no not that one the one with the blue cat people.”

WME-IMG Enters Content Partnership With UNICEF

WME-IMG is entering a new content partnership with UNICEF.

Under the collaboration, the company will lead the co-creation and distribution of content to elevate UNICEF’s causes. Through its network across entertainment, sports, and fashion, the company will look to partner UNICEF with key influencers, award-winning directors and producers, and global brands to create consumer-facing marketing campaigns and initiatives.

“WME-IMG’s employees work with some of the world’s greatest influencers, brands, and storytellers; all of whom care deeply about the welfare of our next generation,” said WME-IMG Co-CEOs Ariel Emanuel and Patrick Whitesell. “Through this partnership, we will mobilize our global network to ignite action around UNICEF’s most pressing issues, encouraging people to get — and stay — involved.”

UNICEF was briefly mentioned in Tom Hiddleston’s speech following his Golden Globe win for best actor in limited series. Hiddleston, who is repped by WME, is a major supporter of the organization, and was featured in a video message at WME-IMG’s recent retreat, expressing his happiness that the company is partnering with the cause.

In addition to this partnership, the WME-IMG Foundation will continue its support of partner schools in Compton, Brooklyn, London, and Nashville through mentorship programs, arts and education grants, client collaborations, and teacher assistance; as well as its work supporting WME-IMG clients in building and/or expanding their own philanthropic platforms and partnerships. In 2016 alone, the Foundation supported 200 charities in 140 communities globally.

“With 16,000 children dying each day of preventable causes and tens of millions more displaced by violence and extreme poverty, UNICEF’s work on behalf of children is as important now as ever,” said Caryl M. Stern, president and CEO of the U.S. Fund for UNICEF. “Through this partnership with WME-IMG, we can change the narrative and the way the entertainment industry thinks about global social impact. It is an extraordinary opportunity and I am very excited about what we can achieve together. With their support, we look forward to engaging with influential figures around the world to keep the world’s children in the spotlight, allowing them to survive and thrive despite the obstacles.”

WME-IMG Enters Content Partnership With UNICEF | Variety

By Justin Kroll

WME-IMG is entering a new content partnership with UNICEF.

Under the collaboration, the company will lead the co-creation and distribution of content to elevate UNICEF’s causes. Through its network across entertainment, sports, and fashion, the company will look to partner UNICEF with key influencers, award-winning directors and producers, and global brands to create consumer-facing marketing campaigns and initiatives.

“WME-IMG’s employees work with some of the world’s greatest influencers, brands, and storytellers; all of whom care deeply about the welfare of our next generation,” said WME-IMG Co-CEOs Ariel Emanuel and Patrick Whitesell. “Through this partnership, we will mobilize our global network to ignite action around UNICEF’s most pressing issues, encouraging people to get — and stay — involved.”

When Richard and Mildred Loving married, they showed more courage than the Hollywood moguls of the time.

UNICEF was briefly mentioned in Tom Hiddleston’s speech following his Golden Globe win for best actor in limited series. Hiddleston, who is repped by WME, is a major supporter of the organization, and was featured in a video message at WME-IMG’s recent retreat, expressing his happiness that the company is partnering with the cause.

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On ‘People are inherently selfish’

When you hear your friends say, “people are inherently selfish,” remind them that statement is ideological and is not representative of any characteristic of people. Tell them ‘People are inherently selfish’ is a generalization that educates us how to talk about humanity so we will excuse all of the abhorrent aspects of capitalist culture. 

Not many have time to read the history and philosophy relating to this issue, but it doesn’t matter because the statement isn’t philosophical; it’s political. ‘People are inherently selfish’ results after applying one of several principles about how people should behave in the market as consumers, employers, employees, and owners. The principle, in this case, is People should behave in their own self interest. Clearly, an answer to what we should do is not an answer about how people want to behave. Don’t confuse capitalist ethics for an objective statement describing human being. 

TWELVE ZODIAC TWEET-FACTS

ARIES
When warriors of House Aries die, their bodies are burned in the Everblaze (a fire that’s never gone out) so their souls can rise to Helios.

TAURUS
Taurians use their Blotters to award Star-Stock to people + businesses in the Star-Stock Market, ensuring consumers have all the power.

GEMINI
At the Geminin Zodai Academy, each Acolyte designs her own curriculum based on what she’d like to learn and who she’d like to become.

CANCER
House Cancer is a Matriarchal society where women run the household, women write the laws, + women make the first move.

LEO
When Leonines turn twelve, they embark on a walkabout through the Nine Prides of House Leo to discover where they belong.

VIRGO
On House Virgo, writers always self-publish their books on their Perfectionaries, + for every typo/error, the price gets discounted.

LIBRA
After a 12-yr-old Libran has her Scan surgically implanted, it’s tradition for her parents to take her out for a Cold Cream Cloud*.

SCORPIO
Scorps travel less than anyone in the Zodiac; almost 90% of Scorps have never left their own constellation.

SAGITTARIUS
Every structure on House Sagittarius is covered in holographic graffiti that can’t be erased but fades on its own over time.

CAPRICORN
Tierre is the largest inhabited planet in the Zodiac, so a day on House Capricorn lasts longer than anywhere else.

AQUARIUS
Aquarians harvest invisible ice from their moons that’s cold enough not to melt + use it to build their most important structures.

PISCES
There are no gender roles on House Pisces: Piscenes consider the body a vessel for the soul + pay little attention to physical attributes.

*Cold Cream Clouds come in every flavor; it’s ice cream that has the texture of cotton candy!

people who are more knowledgeable than me:

what do you recommend for going from having physical weed plant matter to being high

if you have a product recommendation, specificity is appreciated

honestly I’d probably at least TRY to write for zen if only… we had more…. INFORMATION…… omnics are apparently a market for consumable liquids. what do they do with drinks. how do they process it. do omnics have a sleep mode or can they be constantly awake even as they go through whatever methods they use to charge themselves. whats omnic healthcare like

nytimes.com
For Sale: Condé Nast Treasures
An Edward Steichen coffee mug, perhaps? How about a limited-edition print of a Prince-related New Yorker cover? Inside the selling of a deep archive.
By Laura M. Holson

There was a question given to us about how to make money for your local library.  

It would seen Condé Nast Publications has found a way to use their Archive to make money, not from selling off their 100 years of history, but to use it for marketing and consumer products.

It’s a unique way to use the Archive and make money for your business! 

- The Archivist

Parrot cutting a third of drone staff in latest industry downturn
French drone maker Parrot said today it would be laying off a third of employees, or about 290 people, in its drone division. The news was announced as part of its most recent quarterly earnings report, and it underscores Parrot’s broader struggles to succeed in the consumer drone market largely dominated by Chinese firm DJI. In its fourth-quarter earnings results, Parrot said it generated sales of about $90 million, coming in below its roughly $106 million target. Read more

Mercy Kitomari - the brains behind Tanzanian organic ice cream company Nelwa’s Gelato - shares her top 10 social media marketing tips for aspiring entrepreneurs:

Start with a goal. Why are you active on social media? There are only three acceptable answers: a) increase brand awareness by growing your reach, b) build customer loyalty by providing more support, or c) increase sales by getting more people to purchase, more frequently. Don’t even start unless you can answer this question
Ignore your competitors. Trying to poach other people’s fans and followers is a flawed tactic. You’ll start making bad decisions because you’re trying to “keep up”. The best ideas and campaigns haven’t happened in your industry yet. See what untapped opportunities you can seize and gain an early lead. Look at what people are doing in other industries and try to experiment with similar tactics
Don’t be on every social network. Community management will deplete all of your resources. Each social network you manage will cost you exponentially more time, money and energy, so prioritise

Ed’s Note: She’s making so much sense, here are all the rest on BBC!

3

We are marketing objects. Businessmen openly treat us as animals.

Big money-makers are interested in our weaknesses. They produce entire lifestyles to put their products in our everyday life. Owners of giant companies are basically cynical bastards, they spread their influence not only in America but the world wide.

The Illusion of Minority

My answer to a question on reddit which asked, “In your opinion is geek/nerd culture inherently male dominated?”

Active discussion and community involvement is often controlled by men, but this does not mean that men are a majority in “geek” or “nerd” subcultures. Statistically, most kinds of “nerd” hobbies - from video games to tabletop games, TV show fandoms, etc. - have an even divide of male and female consumers.

More women own consoles than men and play more PC games than men on average. Women are a large consumer market when it comes to science fiction novels and adventure fantasy, genres whose earliest authors (like Mary Shelley or Baroness Emma Orczy) were women.

But men have had a history of political, financial, and social dominance in most societies, a history which still affects who is in power today. More men are CEOs of companies, whether they be gaming companies or media conglomerates, and it is ultimately men who shape the public perception of popular cultures in modern society.

It’s no doubt that men believe, despite clear statistical analysis, that significantly more men are into gaming, science fiction, comic books, certain TV shows, etc. than women are (it is also not uncommon for men to believe they are more knowledgeable or skilled in reference to these interests than their women counterparts). We as women were raised in that kind of world, told that these are “men’s things” and often felt like a minority when we too enjoyed these hobbies or interests. This has caused an isolation of women consumers in geek/nerd culture that reinforces the male bias towards seeing these spheres as men’s spaces. Women are less vocal and less visible in geek/nerd culture because we have a habit of keeping to ourselves, out of fear of being an outcast in a community that congregates around our passions. It is also out of fear that we will be harassed by the men who spend their time gatekeeping these communities, many of whom hold deeply sexist worldviews.

5

Coke is using Rio to target Latinos — and that’s a huge problem.

Food advertisers are thirsty for attention during the Olympic Games, and a recent interview with a Coca-Cola spokesperson reveals that the brand is targeting Hispanics with its #ThatsGold campaign.

In an interview with Portada-Online, associate brand manager Melissa Palacios said that the #ThatsGold campaign will include themes of positivity and inclusiveness because “… more than other ethnic groups, Hispanics are particularly interested in the potential underdog stories, those stories of hard work and success.”

The problem: Coke isn’t celebrating Hispanics or the variety of cultures in the Olympics — the company is currying good favor with specific populations. The goal? To gain lifelong Coke addicts —ahem, consumers. Junk food marketers disproportionally target minorities.

follow @the-movemnt

Fruits and vegetables grow in different sizes, shapes, and colors. However, produce has to meet up to consumer food market criteria. Every year, billions of healthy produce are rejected and wasted by farms across the country, because of their unusual cosmetic appearance. Some farms and companies are working together to source and recover rejected produce to sell at less than market value. Thus, more affordable for families and businesses, while decreasing the amount of food that ends up in landfills. Photo by @brianfinke by natgeo

Smart Homes Meet Connected Cars: X Marks the Spot

Several factors have contributed to the sudden expansion of connected car services available or coming to the market, most notably the expansion of mobile broadband networks, high penetration of smartphones in the consumer market, and auto manufacturers’ re-evaluation of connected services as a competitive advantage and means to generate new revenues.

While the connected car and smart home ecosystems haven’t yet entered the mainstream, neither is in its infancy. Crossover between the two markets is evident and offers a unique opportunity for the ecosystem players.

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