consumed by the internet

Day 215: Tincturing Workshop

I’m leading a tincturing workshop this Sunday, so I thought it might be nice to share the packet I’m going to be handing out. It includes some tips on alcohol and vinegar tincturing, as well as recipes and some local Ozark yarbs to work into your herbal preparations. Enjoy!


Recipe Sheet – Tincturing Workshop

Brandon Weston
ozarkhealing.com
facebook.com/MountainManHealing
mountainmanhealing@gmail.com


Alcohol Tinctures

Fresh Herb:

  • Finely chop or grind clean herb to release juice and expose surface area.
  • Fill jar 2/3 to ¾ with herb. ~ OR ~ Fill jar ¼ to ½ with roots.
  • Pour alcohol over the herbs.
  • Jar should appear full of herb, but herb should move freely when shaken.

Dried Herb:

  • Use finely cut herbal material.
  • Fill jar ½ to ¾ with herb ~ OR ~ Fill jar ¼ to 1/3 with roots.
  • Pour alcohol over the herbs.
  • Roots will expand by ½ their size when reconstituted!

Alcohol Percentages*

40% – 50% (80-90 proof vodka)

  • “Standard” percentage range for tinctures.
  • Good for most dried herbs and fresh herbs that are not juicy.
  • Good for extraction of water soluble properties.

67.5% – 70% (½ 80 proof vodka + ½ 190 proof grain alcohol)

  • Extracts most volatile aromatic properties.
  • Good for fresh high-moisture herbs like lemon balm, berries, and aromatic roots.
  • The higher alcohol percentage will draw out more of the plant juices.

85% – 95% (190 proof grain alcohol)

  • Good for gums and resins.
  • Extracts aromatics and essential oils that are bound in the plant and do not dissipate easily.
  • The alcohol strength can produce a tincture that is not quite pleasant to take.
  • Often used for drop dosage medicines.
  • Will totally dehydrate herbs.

*information comes from the Mountain Rose Herbs blog

Macerating

  • Maceration is the process by which the active chemical compounds are leached into the solvent solution. This is usually done by shaking the jar that contains the alcohol or vinegar and the herbal plant matter. 
  • Alcohol tinctures need to be left to macerate for at least 2-3 weeks depending upon the ABV. The higher the ABV the less maceration time is needed.
  • Vinegar tinctures need to be left to macerate for at least a month before straining and bottling.

Easy Alcohol Tincture Recipes

Sarsaparilla Tincture: Anti-Inflammatory, Tonic (do not take if you have kidney problems)

  • Sarsaparilla root
  • Vodka

Wild Cherry Tincture: Antispasmodic, expectorant, sedative

  • Wild cherry bark
  • Vodka

Herbal Bitters (simplified): Tonic, diaphoretic, colds, flu, febrifuge, chills (contains thujone, may cause drowsiness)

  • 1 quart jar
  • ¼ c. thyme
  • ¼ c. oregano (or dittany)
  • ¼ c. chopped fresh ginger
  • ¼ c. hyssop
  • 1 cinnamon stick
  • 1 tbsp. cloves
  • Vodka

Stomach Bitters (simplified): Stomach issues, cramps, urinary issues, digestive issues

  • 1 quart jar
  • 4 tbsp dried dandelion root
  • 2 tbsp fennel seed
  • 2 tbsp fresh ginger
  • 2 tbsp dried peppermint leaves (or mountain mint)
  • Vodka

Vinegar Tinctures

  • Measurements and instructions are the same as with the alcohol tinctures at the beginning of the packet. Remember: vinegar tinctures need to be left longer to macerate, at least a month.

Easy Vinegar Tincture Recipes

Fire Tonic: Colds, flu, chills, general tonic

  • 1 32 oz. bottle apple cider vinegar. I like to use unfiltered, it seems to taste better and it’s easier on the stomach.
  • 5-10 cloves of garlic, crushed
  • 3-5 hot peppers, as hot as you can stand
  • 1 3 inch knob of ginger, crushed
  • 1 medium onion, peeled and diced
  • ¼ c. chopped mullein
  • ¼ c. chopped rosemary
  • ¼ c. chopped thyme
  • ¼ c. crushed star anise or green sweetgum balls (sources for shikimic acid which helps fight the flu virus)
  • Take all of this and combine it in large mason jar, all the herbs and vegetables are going to take up a lot of room. Let this stand in a dark place for about two months. Shake everyday. After it’s finished macerating strain off the liquid, add about a half cup honey, bottle.
  • Alternate Ozark yarbs to use: Dittany, Self-heal, Plantain, Horsemint

Vinegar Oxymels

  • Also called “sipping vinegars” these mixtures are basic vinegar tinctures sweetened and thickened with honey to make them more palatable.

Basic Oxymel:

  • 1 part herb : 3 parts honey and apple cider vinegar  
  • Quart mason jars: fill up ¼ jar with herb, ¼ with honey, then the rest with vinegar. Macerate for a few weeks.

Easy Oxymel Recipes

Colds and Immune System Oxymel:

  • 1 part elderberries
  • 1 part ginger root (dried)

Another for Colds with Cough Oxymel:

  • 1 part Mullein
  • 1 part Horehound

Stomach Complaints Oxymel:

  • 2 parts ginger
  • 1 part peppermint
  • 1 part fennel seed

Sinus Congestion Oxymel:

  • 2 parts garlic
  • 1 part cayenne pepper
  • 1 part thyme
  • 1 part rosemary

Beginners Ozark Medicinal Plants

Caution should always be taken when looking for medicinal plants out in the wild. Do not consume or use any plant that you are unsure about. The internet is a wonderful resource for plant identification. Look up photos and identification information for plants from reputable sources before collecting any plant out in the wild. NOTE also that many Ozark medicinal plants are endangered and should not be harvested out in the wild.

When wild-harvesting take only what you need at that time. DO NOT STOCKPILE! Chances are the plants will go bad before you can use them. A good rule of thumb for any plant is to count three plants then take one, that way there are plants left behind to go to seed. Leave the roots intact unless the root is being harvested, then try and leave a piece of the root or any seeds/berries behind in the soil.

Responsible harvesting means these medicinal plants will be around for many more generations.  

I’m not including photos of plants on purpose! I want folks to go look up the plants and find as many identifying photos and identifying information as they can. Do the work! Google is an amazing resource for plant identification.

+ means the plant is not native but is common in the Ozarks


Black-Eyed Susan, Rudbeckia hirta: Flowers, roots:

Root infusion used for dermatological needs. Used to wash snakebites. Decoction of whole plant taken to aid with heart disease. Decoction of root taken for colds and chills. Cold infusion of flowers taken for headache and as a febrifuge. Similar properties to other coneflowers (Purple coneflower, Missouri coneflower, etc.) Some say the active compounds are not water soluble. Better used as a tincture or extract.

*** Cautions: Asteraceae family ***


Cinquefoil, Five Finger Grass, Potentilla simplex: Leaves, root:

Leaves taken for colds and as a febrifuge. Root astringent, infusion taken for dysentery, diarrhea, and as a mouthwash for sores and thrush.


+Cleavers, Galium aparine: Leaves:

Strong infusion as laxative. Externally as a dermatological aid. Has been linked to aiding with lowering blood pressure.

*** Cautions: Laxative ***


Common Dittany, Cunila origanoides: Leaves, stems, flowers:

Related to Oregano and Marjoram and can be used in similar ways. As an infusion it’s good for colds and to help open up the sinuses. Boiled strong it helps the body sweat and can aid in lowering fevers. Infusion used to help aid a painful birth. Used as a stimulant and tonic. Contains trace amounts of thujone, an active chemical also found in wormwood, mugwort, and yarrow, and may cause drowsiness or headaches. Use only in small amounts and with caution.

*** Cautions: Contains trace amounts of thujone ***


Elderberry, Sambucus nigra or Sambucus canadensis: Berries, flowers, leaves, bark:

Berries used in formulas against chills and cold. Helps support the immune system. Infusion of berry used internally for rheumatism. Flower infusion used as a febrifuge and to sweat out a cold. Leaf infusion used to wash sores and prevent infection. Bark poultice used on sores, wounds, rashes, and other dermatological needs.

*** Cautions: Berries mildly toxic when unripe, foliage toxic in large quantities ***


Goldenrod, Solidago: Leaves, Flowers:

There are many different varieties of goldenrods, all of which have very similar medicinal uses. Topically the plant has traditionally been used in salves to help with sore muscles and arthritis. Internally it has traditionally been used as a diuretic to help bladder and kidney issues and to help break up “stones”. It is also a good diaphoretic that can help reduce a fever, and an astringent that can aid in remedying diarrhea. The flowers also make a wonderful yellow dye.

*** Cautions: Asteraceae family, may cause skin irritation ***


Horsemint, Monarda bradburiana: Leaves, flowers:

Infusion used for colds, chills, as a febrifuge, and for bowel complaints. Can be used externally in oils and salves for dermatological needs. Used in many of the same ways as Monarda fistulosa.


Jewelweed, Impatiens capensis: Leaves, stems, flowers:

Sap produced by the leaves and stems used for poison ivy, rashes, burns, and other dermatological needs. Cold infusion of leaves as a febrifuge. Infusion whole plant taken internally for stomach cramps.

*** Cautions: Seeds toxic ***


+Mullein, Verbascum thapsus: Leaves, flowers, root:

Leaves and flowers can be used to clear chest congestion (smoked or as an infusion), as an analgesic for rashes, aches and pains. Leaves can be wilted and used in poultices for swollen glands. Roots can be used in decoctions for gynecological issues.


+Plantain, Plantago major “Broadleaf Plantain” or Plantago lanceolata “Ribwort Plantain”: Leaves, roots, flowers:

Leaves used in poultices for bug bites, inflammations, rashes, cuts, bruises, stings, and other skin complaints. Whole plant infusions for colds, fever, upper respiratory complaints, rheumatism, hypertension, regulating blood sugar, bladder problems, kidney problems. Root used as a gentle expectorant and in helping sinus issues. “Snake Weed” because of the belief that the plant can help draw venom out of a snakebite. It was also thought that a person could carry the plant to help ward off snakes.


Self-Heal, All Heal, Prunella vulgaris: Leaves, flowers:

Infusion is an analgesic used to wash sores, wounds, and used in salves for many dermatological needs. Used to flavor other medicines. Infusion used as a febrifuge and against colds. Used for sore throats. Mild sedative. Helps with stomach and bowel complaints. Antidiarrheal. Respiratory aid.


Spicebush, Lindera benzoin: Leaves, Bark:

The red berries of the spicebush have long been used as a substitute for cinnamon or allspice in mountain recipes. The leaves can be made into a pleasant infusion for colds and headaches while the bark can be brewed strong for fevers and chills. The leaves can also be used topically for skin irritations, rashes, and bites. 


Sumac, Rhus glabra “Smooth Sumac” or Rhus typhina “Staghorn Sumac”: Berries, Leaves, Bark:

The berries are used in a tasty beverage I’ve heard called “sumacade”. It’s lemony taste is quite pleasant, and the drink is high in vitamin C. The berries and bark are astringent and can be used as an effective gargle for a cough or mouth sores. A decoction of the bark can also be taken internally for diarrhea. In the Fall the red leaves can be dried and smoked to induce dreaming.


Sweet Everlasting, Rabbit Tobacco, Pseudognaphalium obtusifolium/Gnaphalium obtusifolium: Leaves, flowers:

Decoction whole plant used as a sedative and to aid sleeping. Analgesic for sores, pains, aches, wounds, and many other dermatological needs. Antirheumatic (internal). Decoction for colds and chills. Smoked and used in infusions to clear chest congestion. Chewed for sore mouth and throat. Used in sweat baths against many illnesses. NOTE harvest leaves in the Fall when they start to turn brown.

*** Cautions: Asteraceae family ***


Sweetgum tree, Liquidambar styraciflua: Leaves, bark, gum, balls:

Leaves can be used in poultices for several dermatological issues, cuts, and bruises. Gum and inner bark used for diarrhea and flux. Infusion of bark taken for “flooding” (gynecological). Infusion of bark given as a sedative. Sweetgum balls, when green in the Spring before seeds have formed can be soaked in alcohol then given for colds and the flu (antiviral, antibacterial due to contained shikimic acid).


White-Leafed Mountain Mint, Pycnanthemum albescens: Leaves, Flowers, Stems:

As an infusion, can be used to help treat headaches, stomach complaints, and colds. Brewed strong it can help to reduce fevers.


Wild Bergamot, Beebalm, Monarda fistulosa: Leaves, flowers:

Infusion used for coughs, colds, and sore throats. Carminative for stomach complaints. Diaphoretic, febrifuge, and diuretic. Mild sedative. Abortifacient, so caution should be taken. Externally an analgesic used in poultices for pains, aches, cuts, and rashes.


Witch Hazel, Hamamelis vernalis (Ozark Witch Hazel) and American Witch Hazel, Hamamelis virginiana: Leaves, bark:

Leaves and bark astringent used externally as a skin toner and for many dermatological issues. Infusion taken for colds and as a febrifuge. Antirheumatic. Decoction of bark taken as an emetic.

*** Cautions: Bark emetic***


+Yarrow, Achillea millefolium: Flowers, leaves:

Leaves astringent, used in bowel complaints and with dermatological needs. Foliage infusion used for colds, as a febrifuge, upset stomach, and as a mild sedative. Leaves can be smoked to loosen phlegm and clear chest congestion.

*** Cautions: Asteraceae family ***

  • Wonder Woman herself: It's about what you believe. And I believe in love. Only love will truly save the world.
  • Black Panther himself: Vengeance has consumed you. It's consuming them. I'm done letting it consume me.
  • Internet which wouldn't deserve either: *pits Wonder Woman and Black Panther against one another, two of the most relevant movies in all genres (not just in the superhero business) in the last few years because they're gonna inspire children all over the world who never had anything like them be the hero before, even though there's literally half a year between the two movies if anything to fire their idiotic DC vs Marvel thing*
npr.org
As Congress Repeals Internet Privacy Rules, Putting Your Options In Perspective
President Trump is expected to sign a bill to overturn new privacy rules for Internet service providers. An expert says there are steps you can take, though they won't deliver absolute privacy.

President Trump is expected to sign into law a decision by Congress to overturn new privacy rules for Internet service providers.

Passed by the Federal Communications Commission in October, the rules never went into effect. If they had, it would have given consumers more control over how ISPs use the data they collect.

Porn is considered so harmful, researchers can no longer show it to human research subjects.

“Interestingly, because negative effects of pornography were demonstrated so definitively in Zillmann and Bryant’s study, researchers have had a difficult time getting new studies past academic boards monitoring the use of human subjects. 

If a study’s effects are known to be detrimental - and there is no proof the damage can be permanently reversed - ethics boards will refuse to allow a similar study to go forward. How could a university allow itself to so clearly harm students and other subjects under the auspices of social science research?  Thus subsequent researchers were unable to get new projects approved.

Luckily, the data provided by the Zillmann and Bryant study are thorough and solid; the only thing outdated about the study’s conclusion is the pornography itself and the amount consumed. Today, men who use Internet pornography typically reach the usage levels of the massive exposure group of this experiment (six hours - ed.), and the material they look at tends to be more hardcore.”

- From Pamela Paul’s 2005 book Pornified, page 90.

(If you want to know where Paul got this information, feel free to contact her yourself.)

anonymous asked:

Sure lgbt aces can access lgbt resources, they're for them. But what resources do straight aces need that they cannot get from things aimed at straight people?

There are a good number of resources that are provided by LGBT+ organizations that benefit all asexual people, but before I discuss that I want to address the structuring of your question:

But what resources do straight aces need that they cannot get from things aimed at straight people?

I want you to read this again and again and again. Do you feel okay with the way this question is worded? Do you think there’s anything wrong with it? Do you feel good about the underlying assumptions you have made with this question?

I think there’s a big problem in how people ask asexual people about their needs, and I am definitely not okay with receiving questions like this in the form that they are given… what you are asking me is not

“what resources do “straight” aces need?” – what you’re asking me is really, “what do asexuals even need?” because if they don’t otherwise identify with an LGBT+ label then you’re assuming they have no unique needs

You are assuming that asexual people who do not identify with a LGBT+ label are the same as straight people, who do not require resources given by organizations competent in serving marginalized populations. 

…and that’s what all asexual people need: competency, in every single outlet of human services that they must access in order to survive. Many LGBT+ organizations are already trained to provide services to asexual people. 

Many initiatives meant to support LGBT+ people involve training on asexuality, because beyond the unrealistic and inconsiderate and invalidating discourse that has consumed the internet, people in the field recognize the need for better…

  • medical practices 
  • mental health care practices
  • counseling services 
  • sexual education resources 
  • health clinics 
  • youth groups/centers 
  • emergency housing/shelters
  • suicide hotlines
  • domestic violence hotlines
  • food banks
  • professional development in education
  • safe spaces in schools
  • anti-bullying programs
  • disability services
  • etc. etc. etc. 

All of which is designed and/or inclusive of asexual people, who are able to use said resources as open and out asexual people without fear of being shamed, alienated, and/or mistreated on the basis of their asexuality. 

…and guess what? “Straight” identifying asexuals are still asexual people who need resources designed for and/or inclusive of asexual people – not services that are designed exclusively for the heterosexual experience. 

And speaking as someone who has had to go through state mandated training on providing a safe inclusive environment to all students, I can say with confidence that all asexuals were included under LGBT+ protections.

It is about competency in the very many areas in which people may need specialized services, which is something that all asexual people need and deserve and which some LGBT+ organizations already provide.   

Competent care means understanding the asexual identity, and not imposing cisheteronormative values regarding care, education, and safety on asexual people – something not provided by many “straight” resources.

That’s what asexual people need, regardless if they identify with LGBT+ labels or the straight label. So, instead of dividing asexual people into a false dichotomy of “actually LGBT+” and “actually straight” people…

…take a moment to think about your question and why you’re asking me it, beyond trying to prove that the LGBT+ identifying asexuals are the only asexuals with actual needs as if asexuality doesn’t warrant special needs. 

“FCC chairman Ajit Pai is genuinely one of the nicest people in Washington. He’s smart, personable, and the kind of guy you’d want to have a beer with. But nice guys don’t always make good policy (I’ve been bipartisan on this), and Pai’s record means real danger for American consumers and the internet itself. If you believe communications networks should be fast, fair, open, and affordable, you need ask your senator to vote against Pai’s reconfirmation. Now.”

theverge.com
The 265 members of Congress who sold you out to ISPs, and how much it cost to buy them
Republicans in Congress just voted to reverse a landmark FCC privacy rule that opens the door for ISPs to sell customer data.
By T.C. Sottek

Lawmakers provided no credible reason for this being in the interest of Americans, except for vague platitudes about “consumer choice” and “free markets,” as if consumers at the mercy of their local internet monopoly are craving to have their web history quietly sold to marketers and any other 3rd party willing to pay.

The only people who seem to want this are the people who are going to make lots of money from it. (Hint: they work for companies like Comcast, Verizon, and AT&T.) Incidentally, these people and their companies routinely give lots of money to members of Congress.

So here is a list of the lawmakers who voted to betray you, and how much money they received from the telecom industry in their most recent election cycle.

And of fucking course every single Oklahoman member of Congress was in on this.

My state contributes nothing of value to the government of the United States.

remember when websites didn’t have “safe mode” and “sensitive media filter” and we all had to be responsible for our own internet experiences and what content we consumed

I hate how much i feel like i cant talk about my life/thoughts/feelings on here and part of me wants 2 Start Over (and that same part of me wants to do that in a lot of diff aspects of my life lmao) but also i am Weak and Starved and wholly discouraged by the whole 0-followers 0-notes business once again

but also like, is talking honestly about ur life on tumblr to an audience rly a goal worth striving for. Sounds like a bad idea that would just make me rly anxious and otherwise not rly contribute much to my life….enjoyment-wise

Was Dylann Roof Competent to Defend Himself?

In early January, after a series of closed-court hearings, a federal judge in Charleston allowed Dylann S. Roof to represent himself as prosecutors sought his execution for a murderous 2015 rampage at a historic African-American church. Determined to block exposure of his mental health history, the 22-year-old white supremacist sidelined his expert defense team and presented no mitigating evidence. A jury took less than three hours to dispatch him to death row.

But the information that Mr. Roof worked so hard to suppress has now become public, as Judge Richard M. Gergel of Federal District Court this month finished unsealing thousands of pages of psychiatric reports and transcripts from the November and January hearings. The documents provide, for the first time, a multidimensional portrait of a withdrawn but strikingly intelligent misfit whose tastes ran to Dostoyevsky, classical music and NPR but who said his “dream job” would be working at an airport convenience store. He exhibited disturbingly introverted behavior from an early age — playing alone, never starting conversations — but received little treatment for what defense experts later concluded was autism and severe social anxiety, with precursor symptoms of psychosis.

Although Mr. Roof’s guilt was never in doubt, his trial left largely unanswered how an awkward adolescent had progressed from reclusive consumer of internet hate to ruthless and remorseless jihadist (his word). The evidence that went unseen affords a rare glimpse of the back story of one of the country’s most horrific hate crimes. And it raises a life-or-death question: If the 12 jurors had been allowed a full accounting, might at least one have been persuaded to spare the young mass murderer from lethal injection?

Mr. Roof’s former lead defense lawyer, David I. Bruck, declined to comment. But Sean O’Brien, a law professor who advised him on mental health issues, questioned the trial’s ultimate fairness and predicted that Judge Gergel’s findings of competency would fuel the appeals that Mr. Roof hopes will extend his life. “A thorough defense would have enabled a jury to see not only who Dylann Roof is, but who Dylann Roof might have been in the absence of these afflictions,” said Mr. O’Brien, “The jury didn’t have anything to weigh all of the pain and suffering against, or even to give it context.”

All three experts retained by Mr. Bruck’s team — a forensic psychiatrist, a neuropsychologist and an autism specialist — concluded that Mr. Roof did not meet the legal standard for competency: the capacity to understand trial proceedings and assist in one’s defense. But Dr. Ballenger, the court-appointed psychiatrist, declared Mr. Roof competent, along with a consulting neuropsychologist.

Read More

2

overwatch: favorite skins

ra & nomad

so like. listen. im real new to the whole “actually interacting with fandom a lot” but like. theres this huge problem with, u guessed it, entitlement and fandom content creators

entitlement i.e. when u think you inherently deserve a thing. entitlement within fandom space is so fan-fucking-tastically multifaceted. people think they deserve a constant stream of fanart or fanfic or fan created content. this leads to in-fucking-credible shit like pressuring artists or writers to make content despite having busy lives and, yknow, Other Shit To Fucking Do. entitlement also extends to how one thinks people should interact with each other: like content creators have to be absolute fucking nice angels 24/7 or else theyre the scum of the earth. there’s entitlement to interaction, wherein one thinks that just cuz u enjoy the content, u deserve conversations or friendship. entitlement to time and effort and attitude and more and more

newsflash: fandom content creators owe you nothing. nothing. at all

we make stuff because we want to. we’re on this site because we want to. we act the way we do because we want to. it’s not actually our job to be churning out the stuff you enjoy or be a Role Model or an approachable person. we dont get paid for this shit. we do it cuz we wanna, and it just so happens that you have the privilege to consume it. past this weird bubble of the internet we all go to to have fun, we’re real people, and constantly this is forgotten under the guise of being a “popular tumblr person” who’s apparent only purpose is to be what everybody else wants them to be in every conceivable way possible. surprise, surprise, this is Not The Case.

so like uhhhh next time youre thinking of pressuring an artist or a writer to make something faster, perhaps fuck off and realize how long it takes to do shit. next time u wanna shit on somebody for not being a saint, perhaps fuck off and realize that we arent here to be friends with everybody in the world. next time u think youre owed something by somebody on the internet you barely know, take a goddamn second and think. please, just fucking think

thanks for listening to my tedtalk everybody

3 Important Tips for Managing a Social Media Community

1: Embed within your community

Community, it’s not just a “social networking” site where users are required to login and create profiles. Communities can be built on Facebook, Instagram, Twitter, YouTube and even on a blog where the conversations are happening within the comments.

Here are three lessons to consider when managing a community:

Community managers must also embed themselves within the community they serve and become integrated with the community.

The result is the collecting valuable data and insights from the community members and reporting back to management. The reporting is usually feedback on how to improve the company’s products, services or business processes.

Community managers will be successful if they are authentic and leave egos at the door.  Community members are smart and can see right through egos and many times they will call you on it. The best tip I can give to a community manager is just to be yourself.

2: Don’t just focus on monetizing.

The biggest mistake a community manager can make is to start screaming “one-way” marketing messages at the rest of the community. The members will do one of two things: they will either leave the community or call you out on it publicly. Both are bad for business and should be avoided at all costs.

Unfortunately, situations like this still happen today. Brands and small businesses create groups, fan pages or Ning communities for the sole reason of monetization.  There may be some sales as a result, but there is little to no long-term benefit, much less repeat sales. Remember the old saying, “It takes more to acquire a new customer than to sell to an existing one.”

3: Don’t just listen, get the community involved.

Building strong customer loyalty is not just listening but also acting—embedding yourself within the community and becoming a trusted voice there.  However, the challenge for every business in social media is to eventually “become believable.” And that means winning consumer trust.

anonymous asked:

What qualms do you have about Lilly? Love your blog btw :))

thank you :) i don’t really want to get too into this to be honest, so i’ll try to be very brief and ask that yall understand that this is not a particularly nuanced argument, just an amalgamation of feelings i had when watching her. it’s not a very novel criticism (in fact it’s pretty common amongst desi people) but her humor rests on blatant stereotyping and reductions of indian culture and also indian/immigrant parenting. and that was great in the beginning, it’s why i started watching her when she was still quite small, bc it was amazing to see someone who really got that second gen immigrant experience and turned it into such relatable sketch videos. it became less and less appealing though as she became more and more generic/general and seemed to resent her primarily indian audience, wanting to make her content more palatable and Relatable™ to mainstream (white) youtube viewers. it’s a tough balance to strike, to honor your heritage and please the ppl who share your ethnicity, while also trying to grow and make it big. i’ll never fault her for expanding her reach and setting such high goals, but in the process she’s just made way too many jokes at the expense of her parents and her culture, performed for now largely white audiences to consume, and it makes me a bit uncomfortable. i actually saw that she addressed this criticism in a recent insta post where she was wearing a bindi and sari and it kind of made me laugh bc in her explanation she still relied on so many flimsy stereotypes of indian culture (‘i love chaat!!! and dressing in pretty clothes!!!’) to explain that she doesnt hate being indian. and to be clear, i don’t think she hates her culture or hates being indian, i just think her humor can be a bit dumb and tone-deaf at times so it just ,,, generally stopped being funny to me! that’s about it :) 

i also have heard a lot of complaints from black people about her appropriation of aave (african american vernacular english). we all do this to varying degrees i think, as denizens of the internet and consumers of internet culture which is honestly defined and pushed forward by mostly black comedians and personalities (esp on twitter). but she takes this further than most and i’ve seen several ppl profess to feeling uncomfortable bc of it. i don’t think it’s my place to speak on this since i’m not black so i’ll link this post by @afrosoka​ and also just suggest yall google ‘lilly singh aave’ and a ton of results will come up. again, i don’t want to portray her as wholly bad, or ‘problematic’ or some other reductive term, because she does a lot of good too. she empowers women, she openly talks about racism and mental health and other important topics, and like, fuck, she’s a self-directed brown girl who’s quite literally at the top of her particular segment of the entertainment industry. that’s why i phrased this as ‘qualms’ i have about her–things that make me slightly uncomfortable when watching her, and the reason why i personally kind of lost interest in her videos. i also think that even if her intent is positive, her brand of humor could (probs does) have unintended negative effects on the perception of desi/south asian people, and that just doesn’t sit well with me!!! hope that makes sense.