again my personal taste has a lot to do with why i prefer frozen, and i think anybody who knows me irl and knows what i enjoy would guess which movie l’d have preference to.
like honestly if didney set out to make a princess movie specifically targeting me, besides pirates it would be frozen,,
visually the darker blue/green/purple colour scheme is one i really like, i more or less even based my prom dress on those colours that’s how much i enjoy them. and frozen has a lot of those in both constume and setting.
hell, just the scenery of fjords is something i love, this movie made me go to norway so i could see the landscapes in person.
another visual motif i adore are slavic decorative paintings. the early concepts of frozen had more slavic tones to it but norwegian traditional art shares a lot in common in both art and clothing. i love the background details in the movie showcasing them, i wish there was more
as somebody who greatly appreciates films set in a certain historic location, i think it’s easy to understand why tangled didn’t fit the bill as much. it more or less takes place in fantasy fairy tale land of no discernible location which works for the movie, but is a thing that never stuck with me.
tangled more or less based its visuals on 18th-19th century romantic european paintings and illustration. which is something in itself that i like the concept of, but i think the aesthetic wasn’t pushed so hard in the final film. which i can understand, because tonally it wouldnt fit the movie so much, and i think in general that artstyle would mesh more in a hand drawn or very stylized 3d film instead. i guess that extra ‘push’ of historic concepts is what i wish for.
finally as for music, i am slut for theatre and frozen’s music direction is more towards the musical theatre area and i also love wicked so theres that. tangled is more towards the pop genre which i am less partial to.
and as for character design, physiologicially i dont hold either characters’ physiques above another, i just really like norwegian dresses.
tl;dr: i like frozen better than tangled on a basis of personal taste and aesthetic, somebody could just as easily do the same thing favouring tangled and neither opinion is right or wrong.