communication design context 2



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The swastika was used within certain fashion trends, for example punk, who’s creator was fashion designer Vivienne Westwood! Certain style’s still adopt various symbols, however I do feel you wouldn’t perhaps get away with it today. Nothing is extreme anymore.

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Sid Vicious.

I do not feel offended by this, the symbol has been overused and, to me, means nothing. It was originally used by Buddhist/Hindu’s as a symbol for good luck. In this case it’s only used in rebellion, in a ‘you hate this so I’m gonna do it’ way.

Still used today:

El Lissitzky:
He, along with his peers, changed the look of typography, exhibition design, photo montage and book cover design. Most of the modern techniques we see appearing in film and modern Kenetic typography are the product of Lissitzky’s work.

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‘Beat the Whites with the Red Wedge’.'Beat the Whites with the Red Wedge’. This is one of his most famous pieces, and is very typical of the avent garde movement and describes the Russian revolution in 1917. The white circle represents the royalists from the old regime, and the red triangle represents the communists moving and changing opinion. You may recognise this design, as Scottish band Franz Ferdinand used a very similar design.
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Alexander Rodchenko:
A key figure in the Russian Avant-Garde of the early twentieth century, and was later hugely influential on Neville Brody and through him on the graphic design of the final decades of the century.
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A clever modern version of the original piece has been recreated, details, even mimicking the paint strokes around the type.
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The Uncanny Valley:

The uncanny valley comes from the field of robotics and 3D computer animation, which holds that when human replicas look and act almost, but not perfectly, like actual human beings, it causes a response of revulsion among human observers. The “valley” in question is a dip in a proposed graph of the positivity of human reaction as a function of a robot’s human likeness.

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Ron Mueck, Mask II. Pushing reality so far we begin to feel disturbed.


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Wall-E, we can relate to and emphasise with him, he is humanistic.

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Bender, even more humanistic with so many traits that we all have.

Asimo, used in the HONDA TV adverts. There was a lot of discussion about this, many thought it was someone inside a costume, however it is not.

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Geminoid, this was released last month, so if very recent. It is completely convincing until you see it begin to move, then it starts to get a little creepy, the uncanny valley.

Identity Fictions:


External image is an interactive website created in 1996 by a pseudonymous character, an Amsterdam-based artist who calls herself “Mouchette”. With her innocent salutation and claims to be “nearly thirteen” greeting us from the introduction page, what initially appears as a personal website of a pre-pubescent female artist, evolves into darker themes in the subsequent pages.

Just like the film Mouchette, one of the many themes running throughout is the idea of death. The recurring image of a fly is present on many of the pages. The word “mouchette” translates into English as “little fly”. The comparable lives between the Mouchettes – the fly and the girl – are intersected when it revolves around the death of the fly. On one page, Mouchette refers to herself as the fly and blames the web visitor for killing her when he/she pressed a button on the previous webpage. On another page, somber music plays as the phrase “Lullaby for a dead fly” is shown on the screen. As stated in Internet Art, “in early iterations of the site, the virtual persona Mouchette was obsessed with suicide”.One page asks the viewer on what they think the best way to kill yourself when you’re under 13. On a page entitled, an image of feet is shown, with one foot wearing a toe tag, while ghostly music plays. When a link called “meet my parent” is clicked, it directs to a page that has scanned images of meat, with the words “Papa” and “Maman” carved in it. On another page, an image of a cat violently shaking on the screen while sounds of screaming are playing, the viewer is asked to kill this cat.

“Sexually suggestive” themes are present throughout the site. One the opening page of the section named “***digital flesh&blood***” the background image is of a close up of a young girl’s face, sticking out her tongue. The text accompanying this image reads: “Want to know what my tongue tastes like? Try it on your screen and tell me.” Another page, titled “touché”, has a completely black background, with tiny white words scattered in different sections of the page. As the pointer scrolls over specific points on the page, sounds of a woman gasping are activated. Many pages of this website has interactive web forms that include multiple-choice questions asking your email address. Days or weeks later the viewer might get unexpected flirtatious email messages from Mouchette.

The Press is our Weapon: The Role of Design and Activism.

Then and Now

Design and activism had more prominence in the Avent-Garde years due to the massive political changes throughtout the world that affected so many people. Now activism has less impact as we are all still happy with our iPhones and Tesco club cards. Today design has to be even more innovative in order to grad the public’s attention.