commercial campaign

I had a dream that an outtake from a Ted Cruz campaign commercial got leaked of him seeing a large turkey vulture in a forest and screaming “WHAT THE F*** IS THAT” and emitting a high pitched shriek while the vulture just casually walked closer to him. The whole thing became a giant meme.

APRIL 3: Hayley Kiyoko (1991-)

From “Girls Like Girls,” to “Cliff’s Edge,” to “Sleepover,” Hayley Kiyoko has been giving us gay bop after gay pop, and so, we’d like to take today to celebrate the indie pop princess’s 26th birthday. Happy birthday Hayley!!

Although most of us have fallen in love with Hayley through her music career, she was also gracing our television screens long before many of us would have even thought of ourselves as girls who liked girls. Born April 3, 1991 in Los Angeles, Hayley was born to be an entertainer; her father is a comedian and an actor, while her mother is a former figure skater turned choreographer. Hayley first found herself in the spotlight at five years old when she began appearing in commercials and ad campaigns for companies like Slim Jim, Cinnamon Toast Crunch, and JC Penny’s. Throughout her acting career, Hayley has starred in films such as Scooby Doo! The Mystery Begins, Scooby Doo! Curse of the Lake Monster, and Lemonade Mouth and has also been featured in television shows The Fosters and CSI: Cyber.

Despite the lengthy acting resume, music has always been Hayley’s first love. She began taking drum lessons when she was just six years old and was producing her own drum charts by the time she was eleven. After a brief stint with the musical group The Stunners, Hayley started releasing her own music in 2013 with the debut of her first E.P., A Belle to Remember. The song “Girls Like Girls” from her second E.P. This Side of Paradise served as a public coming out party. In an interview with Paper Magazine following the release of the “Girls Like Girls” music video, Hayley had this to say:

“When we shot the music video for ‘Girls like Girls,’ I felt like I was finally telling my story for the first time. The yearning feelings I had and also the feeling of being so alone. I think that’s why people connected with the music video. Not only because they too have experienced deeply liking someone, but also the sadness and longing that comes with it. You could be around so many people, and still have the feeling of being so alone and misunderstood.”

Hayley’s refusal to play coy or to reduce her sexuality to subtext is what has garnered her the huge following of young girls she has today. There are two things you can count on when you listen to a Hayley Kiyoko record – the insatiable need to dance around your bedroom, and the eerie feeling that you yourself wrote the lyrics sometime long ago in one of your prepubescent diaries – Hayley Kiyoko is to gay girls what Taylor Swift is to straight girls, a vital and viciously loved source of validation.  

-LC

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I will say this about the WWE, they have some damn good video editors and a kickass promotional team. As someone who works in marketing, WWE commercials, promos and campaigns always look amazing.

And for this one, the inclusion of Snoop’s lyrics just make it even better. Hell, I don’t play video games and this ad makes me wonder whether or not I should start. This commercial is that damn effective.

youtube

Fan The Fire. 

adidas has launched a new initiative aimed at getting India’s sports lovers, famous the world over for their fanaticism about cricket, to pay more attention to the country’s less well publicised athletic achievements.

Created by Cheil WW India, the first execution in the #FanTheFire campaign stars the 18-year-old Indian figure skater Nishchay Luthra, who, in spite of winning numerous national and international medals, remains little known outside his own sport.

Jay-Z, photographed on the set of his commercial for Heineken on January 9, 2003.

Before being aligned with the domestic Budweiser, Hov pledged his beer allegiance to the Dutch brewing company Heineken—no doubt thanks to a multi-million dollar check. In the Grammy Awards-premiered “It’s All About the Beer” campaign commercial, Jay passes on offering fine champagne to his female companion—model Shillae Anderson—in favor of cracking himself a bottle of the pale lager. The commercial was backed by his current single “Excuse Me Miss” and was titled “The Takeover,” referencing his scathing 2001 track. On YouTube, the commercial was captioned by advertising executive Larry Woodard as follows: “Heralded as one of the best Urban spots produced, this Heineken commercial is filled with nuances that show a deep understanding of the target groups.”

As well as the commercial, Hov also recorded a public service announcement for the Heineken Music Initiative grant-program, which was founded to support emerging R&B songwriters and urban music initiatives. His signing with the brewing company stipulated his involvement in the formation of this non-profit organization.

In October 2003 Jay’s partnership with the Heineken Music Initiative had the Dutch brewers donation portions of their Red Star Sounds Present Def Jamaica dancehall project to the Shawn Carter Scholarship Foundation.