“When Suicide Squad came out, you couldn’t escape the world’s worst heroes. They were everywhere, despite the average audience-goer knowing only who Harley Quinn and the Joker were due to pop culture osmosis. Everyone knows who Wonder Woman is. Yet a quick look at the playlist for Suicide Squad vs. Wonder Woman on the official Warner Bros. YouTube page is as different as night and day.
Approximately a month before Warner Bros. releases one of their biggest films of the year, one that will go down in entertainment history one way or another simply for being the first film starring Princess Diana, the company has released three trailers and two “Tilt Brush” videos explaining the concept art.
At the same point in the marketing cycle for Suicide Squad, the villainous flick already had three trailers, four TV spots, a “Buy Advanced Tickets” promotional video, and fun little biographies for each member of the team. That’s a hell of a lot more promotion for a B-string list of heroes (at best) than for WONDER WOMAN.
Speaking for myself, I have seen exactly ONE commercial so far and that was two nights ago! Where I live they were showing Suicide Squad ads on basically a non-stop loop this far out from the release of SS.