Red – or specifically hex #FF0000 – is officially the nation’s favourite colour, according to new research.
The study, from online print and design company MOO, analysed all the 256 ‘hex code’ colours, which are used in design to represent a colour’s composition in a standard palette. It found that one in ten (11%) UK adults consider red to be their favourite colour.
Yet despite red coming top, five of the top ten colours chosen by UK adults are different hues of blue, with pure blue (hex #0000FF) placing second and other shades hex #0033FF, hex #3366FF and hex #00FFFF also featuring. Meanwhile, black (hex #000000) places third, with yellow (hex #FFFF00) in fifth.
Meanwhile, there were some clear differences in preference regionally, with Scots spurning their national blue as a favourite and being 64% more likely to choose red than the average UK resident. The research also revealed that the Welsh rate red highly but dislike the colour black far more than any other region.
Age can also be seen to influence opinion, with over 65s keener on red than the younger generations, and adults aged 25-34 being most likely to choose black as their favourite colour.
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