collecting melbourne

The cognitive collection is here.

First it was the cognitive dress, now Australian designer Jason Grech leveraged insights from Watson to create the world’s first cognitive couture collection for Melbourne Spring Fashion Week. Jason ran ten years of fashion data and real-time social posts through the Watson Visual Recognition API to analyze and predict trends that helped him find new ways to work with fabrics, color and textures. Jason also used Watson to infuse the couture with his love of architecture by matching architectural images with fashion images and taking inspiration from the lines, curves and corners. Now that’s some fashion forward thinking.

Explore the cognitive collection →

TOM

I’VE MET TOM A COUPLE OF TIMES AT VARIOUS GIGS ACROSS THE CITY (HERE’S A PLEASANT SHOT OF HIM EXPERIENCING THE AUDIO DELIGHTS OF BANOFFEE DURING MELBOURNE MUSIC WEEK LAST YEAR). WHAT I DIG ABOUT THIS GUY IS THAT HE’S TOTALLY COMFORTABLE WITH JUST GOING OUT ON HIS OWN AND ENJOYING HIMSELF. TOO OFTEN I FEEL THAT PEOPLE ARE AFRAID TO BE OR BE SEEN ALONE, SO I HAVE ABSOLUTE RESPECT FOR ANYONE WHO HAS THE CAPACITY TO DO WHAT THEY FEEL LIKE DOING, REGARDLESS OF WHETHER OR NOT THEY HAVE SOMEONE TO SHARE IT WITH.     

LILY 

IN WHAT SEEMS TO BE A RECURRING CHAIN OF EVENTS, I ENDED UP CATCHING THE WRONG TRAM (NUMBER 19 INSTEAD OF 57, EASY MISTAKE), AND GETTING A PHOTO OUT OF IT. THE LESSON TO BE LEARNT FROM THIS IS INTREPID TALE OF MISCALCULATION IS NOT UNLIKE THE LYRICS EXPRESSED IN KATY PERRY’S “FIREWORK”. INDEED, “IF YOU ONLY KNEW WHAT THE FUTURE HOLDS, AFTER A HURRICANE, COMES A RAINBOW” (IN THIS SCENARIO, TRAM = HURRICANE, PHOTO = RAINBOW). NOT THAT I WOULD KNOW THE WORDS TO THAT SONG ANYWAYS. JUST THOUGHT THE ANALOGY MIGHT HELP. 

STEPHEN

IN NO WAY DO YOU HAVE TO AGREE WITH SOMEONE’S STYLE IN ORDER TO RESPECT THEIR DETERMINATION TO BE THEMSELVES. WHEN YOU HAVE KIDS LIKE STEPHEN CHILLING IN PLATFORM SHOES AND GANESH VESTS, YOU CAN’T HELP BUT NOTICE YOUR OWN MIND BECOMING GRADUALLY MORE OPEN. IT’S A GOOD THING.

SARAH & WOLF

HERE’S ONE OF MY FAVOURITE SHOTS FROM MUSIC WEEK. I GOT THIS AT LITTLE KING CAFE ON FLINDERS LANE, WHERE THE EXCELLENT ALI BIRD WAS HOSTING HER MORNING RITUAL EVENT AL WEEK LONG. IF YOU KNOW HER, MAKE SURE YOU HASSLE HER TO DO MORE!

LENA & MILA

SEASONS GREETINGS MY FRIENDS. NOW LET US MAKE MERRY AND REJOICE IN THE BACKLOG OF FESTIVELY IRRELEVANT PHOTOS I HAVE YET TO PROPERLY GO THROUGH FROM MELBOURNE MUSIC WEEK. HERE’S A FUN SHOT I GOT OUTSIDE OF LITTLE KING CAFE IN THE CITY. MILA’S SMILE BROKE MY HEART.

PETE 

UP UNTIL NOW, THE MAJORITY OF MY STREET PHOTOS HAVE BEEN TAKEN WITH THE SUBJECT BEING ASKED FOR PERMISSION PRIOR TO THE ACTION. THIS PROJECT FOR MELBOURNE MUSIC WEEK HOWEVER GAVE ME A CHANCE TO ADOPT A MORE CANDID APPROACH, AND WHAT I LOST IN TERMS OF PHOTOGRAPHIC CONTROL, I CERTAINLY GAINED WITH REGARD TO CAPTURING HUMAN BEHAVIOUR IN IT’S PUREST STATE. I LOVE THIS SHOT OF PETE, WHO I FOUND CHILLING AT THE INVISIBLE CITY LANEWAY PARTY, WHERE HE’S IN THAT HALFWAY STAGE BETWEEN UNAWARENESS AND AWARENESS, A FLEETING STATE OF BALANCE BETWEEN INTERACTION AND SINCERITY THAT IS OTHERWISE NEXT TO IMPOSSIBLE TO ACHIEVE WHEN ONE COMPLETE STRANGER TAKES A PHOTO OF ANOTHER.