by Chema Madoz
His work expresses endless imagination a human being can have and it is mastered with a minimalist approach.
There is humor and pun in his work using dissimilar objects integrating seamlessly.
‘A photographer’s imagination is his greatest tool with which he can dream without limitations, raise questions against the character of objects.’
Madoz’s idea evolves into a philosophy of interpreting and redefining concepts in the most laconic way to produce high quality work. Madoz’s work signifies metaphors, symbols and dual meanings.