now that the snes classic is out i want to reiterate an important point:
the reason you can’t find an NES or SNES classic is because Nintendo themselves do not want you to have one
the NES and SNES classic were designed to both appeal to nostalgia and create an artificial scarcity, raising awareness of the Nintendo brand. Nintendo wants their brand name to mean “nostalgic, rare, and special”
why do they want this?
the NES classic was sold for 60 dollars at a loss to raise awareness for the Switch’s launch in March. they wanted people saying the Nintendo name again so that when the Switch came out, people would see the console and grab it immediately. they’d see the switch and think “a new nintendo?! with a new zelda?! nintendos are hard to find! i remember having a nintendo as a kid! i better snap this up! i’m so lucky to have found it!”
and it worked. with only two real games to its name, the switch broke sales records in the first few months
and now the SNES Classic is doing the exact same thing for Christmas. get people talking about “the rare nintendo that you can’t find anywhere” so that when people find a Switch or a New 2DS in a store, they’re more likely to snap it up.
the SNES and NES Classics exist solely to create the idea that Nintendo’s brand is inherently rare and valuable.
am I saying that this is bad or that the NES and SNES classics are bad? not at all. I honestly find the marketing strategy fascinating and bizarrely well thought out for Nintendo of all companies. I also think it’s important that people should know that this is what Nintendo are doing.
you can’t get the SNES and NES Classic because Nintendo wants you to go Target or Walmart or Gamestop looking for them, and they want you to come home with a Switch instead. that’s the strategy.