Why the MCU missed the boat when it came to marketing Hawkeye...
Much like many other Hawkeye fans, with each and every new Marvel movie that is released, we hold our breath and hope that our favourite bandaged, broken badass will actually be allowed to come out of his shell and be, well, HAWKEYE.
He’s gotten a lot of flack as a character, usually due to his stiff, stoic, far-too-serious portrayal in the Marvel Cinematic Universe. But I came up with ten reasons why Marvel and Disney REALLY missed the boat when it came to marketing Hawkeye, and why he could’ve been just as popular and well-loved a character as Iron Man, Captain America, Thor, and all of the other characters that are branded as the “real Avengers”, whilst poor Hawkeye and Black Widow are typically removed from merch and ignored by the marketing department.
01: HE’S A DISABLED SUPERHERO. The first thing that really interested me about Hawkeye, and the thing which upset me the MOST when it wasn’t included in the MCU, is the fact that Clint Barton is almost COMPLETELY DEAF in both ears. In Earth-616, he’s been deafened several times over, having it surgically fixed on one occasion and having special hearing aids constructed by Tony Stark on another. It baffles me why Marvel and Disney wouldn’t want to promote a deaf superhero to children who may also share the same disability and would take great solace and comfort in seeing a badass superhero with the same affliction as them. Here’s to hoping Clint comes too close to a violent explosion in Civil War…
02: HE’S HUMAN. My second favourite thing about Clint Barton as a character in a setting such as the Avengers team is the fact that he is absolutely, unapologetically, unashamedly, 100% HUMAN. There is nothing enhanced or supernatural or magical about him, he doesn’t rely on a high-tech exoskeleton or technologically advanced suit – he’s just a normal dude who happens to be able to keep pace with superhumans, legends, and gods due to his incredible archery ability. And not just keep pace – unlike in the movies, in the comics Clint is an essential and critical member of the team, despite the fact that he’s not in any way special. If that’s not inspiring to the everyday person who feels like they can’t accomplish anything compared to their friends, I don’t know what is.
03: ARCHERY IS REALLY, REALLY HOT RIGHT NOW. The Hunger Games, Arrow, Game of Thrones, The Walking Dead, Tomb Raider – archers are sexy, and pop culture is LOVING them. I never really understood why Marvel chose not to push their own badass bow-slinger given the reception received by DC Comics’ Oliver Queen and District 12’s Katniss Everdeen.
04: HE’S AN ABSOLUTE SCREW-UP. The hardest thing to get through to people who have no idea who Clint Barton is beyond Renner’s reluctant, rigid acting is that Hawkeye is NOT a character who stands on a rooftop as a silent, deadly badass, shooting off arrow after arrow with a stoic face behind his sunglasses. Hawkeye is the most self-sabotaging, hapless, ridiculous, damaged, broken fuck-up, who spouts cocky one-liners and does his best to make it through life in one piece. Who can’t relate to a character like that?
05: HIS NEWEST COMICS HAVE GARNERED A LOT OF ATTENTION. Matt Fraction’s work writing for Hawkeye, particularly in alliance with David Aja’s artwork (which captured and reflected Clint’s personality PERFECTLY), has really put the kooky superhero on the map as one of Marvel’s best. Don’t believe me? Go buy Hawkeye: My Life As A Weapon, read it, and get back to me!
06: HE RESPECTS HIS TEAMMATES, REGARDLESS OF GENDER. In the world of Marvel comics, Hawkeye rises to the task of training, coaching, and sometimes even acting as a personal therapist towards many of the new recruits to the Avengers. He’s a staunch supporter of Captain America, and would follow him to the ends of the earth. But one of the best relationships Clint has is with his sidekick Kate Bishop, whom he worships and respects for her skill despite the fact that she’s much younger and much less experienced than he is. I am praying that the Russo Brothers give Clint a bit of a mentor role with the newbies in Civil War and touch more on what we saw between him and Wanda Maximoff at the climax of Age of Ultron.
07: HE’S BEEN INVOLVED IN ACTIVISM FOR WOMEN’S RIGHTS… KINDA! If you’re a comic book fan who believes in equality between the sexes, and you’ve never heard of The Hawkeye Initiative, you need to check this shit out RIGHT NOW! In order to combat sexism in the way female superheroes are drawn and portrayed, artists across the Internet have been redrawing the ridiculous poses women are often drawn in (usually a butt-shot), but replacing the heroine with Hawkeye instead. This has given Hawkeye more of a reach than people think, as most Internet-goers who know their memes will have heard of him before even if they aren’t an Avengers fan.
08: HIS MOUTH. Hawkeye is one of the mouthiest Marvel characters (Deadpool aside, obviously), but I suppose it’s hard to find time for the side characters to act as they normally would when all of the funny moments, comic relief, and good witty one-liners are given to The Only Four Avengers Disney’s Marketing Department Thinks People Are Capable Of Caring About. Blah.
09: HE HAS THE BEST SIDEKICK EVER. If you don’t know who Kate Bishop is and you like strong, independent, badass female superheroes, you’ve been missing out and a Google search or a trip to the comic book store is very much in order. Kate spends most of her time (when she’s not helping run the Young Avengers) running after Clint, telling him to stop being a screw up, saving him from various bad guys, and assisting him more like a PARTNER than a sidekick. He even let her keep his name, figuring she was badass enough that she’d earned it – you gotta love a guy without an ego complex! I’m still hoping Kate Bishop will eventually show up in the MCU… and that she isn’t destroyed in the same way Clint was.
10: WE’VE ALL BEEN CLINT BARTON BEFORE. While a lot of us can empathize with Tony Stark’s self-destructive tendencies, or Bruce Banner’s anxiety and rage issues, I firmly believe that Hawkeye is the type of character who, if given a proper and equal shot at the silver screen, could capture the hearts of children and adults everywhere for one simple reason: we’ve all been Clint Barton before. We’ve all been a self-sabotaging, hapless, ridiculous, damaged, broken fuck-up at some point in our lives, and this charming, sweet, cinnamon roll of a character is exactly what we need to remind ourselves that while we aren’t in any way perfect, while we are flawed and broken and are struggling to get through life, that’s okay. Because even without superpowers, you still matter. You’re still important. You’re still a superhero!
in the trailer, peter saying “i’m sorry” isn’t becuase he’s dying and feels like he’s failed tony. it’s because he can’t fight anymore and feels like he’s failed tony. do you guys remember in civil war when peter was slightly injured tony was just like “yoU’RE DONE!!! YOU’RE GOING HOME!!! I’M CALLING AUNT MAY!!!” peter had a black eye, maybe a minor concussion at the most, but tony is so protective over him that even the slightest injury is a big deal. he sees peter as his son and the thought of losing him terrifies him. what i think is happening in that scene is peter is badly injured and can’t go on and tony has to send him home. peter feels guilty that he can no longer be apart of the war and you cannot convince me otherwise.
How CW would go if fucking logic applied to Marvel
Here, the government agreement signed. We also have the training facilities for new superpowered people up and running.
I know, and I trust you and Tony to keep this under control and clean. I just wish this wasn’t necessary.
Yeah, but we need the people we fight for to trust us, and these newbies require training and a sense of responsibility. Least they accidentally blow up a school or something,
Bucky, you are a wanted man now… which is why I can’t just let you waltz around running from law enforcement, because It can only end in disaster and more innocent deaths. We are gonna bring you in, but let me make a call first.
Tony hey, can I borrow your team of lawyers and some money?
Your honor, as you can see in these documents and photographs owned by Hydra/SHIELD and released by agent Romanova for the whole world to see a couple of years ago, our client, James Barnes, was a condecorated soldier taken war prisoner, brutally tortured, brainwashed and forced to perform terrible acts against his will or knowing by a terrorist Nazi organization. He is a victim and a survivor. As will confirm this lot of experts in the psychological and brainwashing field as well as Captain America, who is completely trustworthy and would never go against the concerns of the people of this country.
Released without charges with supervision detail for the duration of the mandatory rehab.
But who’s gonna pay for all these murders?
HYDRA will pay. Let us handle them.
*doing some hardcore 100% legal avenging, wiping out the rest of Hydra while the general public cheers for it’s heroes*
Oh thank you so much guys, you know with the baby and Clint flying around the world fighting the bad guys we really didn’t have the time to do this.
Bucky and his supervision agents:
*planting potatoes and chill*
Okay, okay, I know I am NOT ALLOWED ON TUMBLR RN but, like,
look guys the CW trailer came out and I had to just swing by to check and-
So, basically, we see from the trailer that Bucky can now
recall lots of details about Steve and that is essentially how he proves to
Steve that he is no longer the Winter Soldier. He can remember the past and he
remembers Steve and everything is good in that area.
BUT- what if he only
remembers Steve. That is, what if Steve was the one safe thing that he can
allow himself to remember, that hasn’t been completely corrupted by Hydra and
so he knows everything about Steve (and
he spends hours repeating those facts over and over because those are the
things he wants to remember, if he says them loud enough – Steve used to ace
spelling quizzes, teachers used to try to get Steve to stay late so the kids
wouldn’t have the chance to pick on him, Steve stuffed his shoes with newspaper
and extra rags in his pockets – if he says them loud enough, he could drown out
mission details that are constantly running through his head, names that he is
supposed to get to, facts and figures about guns that he doesn’t want to know)
and he knows somethings about himself in relation to Steve but he-
He doesn’t let himself remember facts about just him. Doesn’t let himself or maybe can’t
because Hydra has twisted them and maybe the Winter Soldier was based off his
own personality, his own violence
He keeps it to Steve. He knows who Steve is and he knows who
he is when he’s with Steve.
No personal details.
And I’d imagine that he limps along like this for a while.
Steve is the only one who would notice and when he is with Steve, he is fine.
(When Steve hits his
shoulder like that, he is supposed to
duck his chin and roll his eyes; when they get a chance to be in a car, he
makes sure to put on old timey jazz; when they fight together, he has to make
sure the other guy comes after him more…)
So he’s fine and there’s fighting and craziness and he doesn’t
have time to worry about it.
And then, after maybe (or maybe during), something simple
happens. Something like- They are eating breakfast at a little diner and Bucky
grins and tells the waitress “I’ll have what he’s having” with a nod to Steve
and Steve doesn’t notice because he’s in the middle of a story or a call with
Nat and the food comes – waffles topped with strawberries and blueberries – and
Bucky digs in, but Steve hesitates and-
“Buck,” Steve says and the note of alarm in his voice is
enough to send Bucky’s fork clattering to its plate.
“What? What’s wrong?”
“You hate strawberries,” Steve says. And Bucky can’t figure
out if it is question or suspicion in his voice and he freezes because he doesn’t
know how to explain that he didn’t bother recalling any of his personal
preferences, not when they don’t matter – not after what he’s done – not when
going back to his own past might call up something-
“Oh,” he says and he is surprised to realize that it’s true.
He doesn’t particularly enjoy the tart flavor bursting across his tongue, he
just hadn’t considered being able to change it and didn’t think that it
mattered but Steve is still looking at him with concern and he has to do something and- “Right. Uh- I didn’t
actually hear what you ordered. When I said to get me the same.”
Steve still makes no move to eat his own food.
“My mistake,” Bucky says, picking up his fork and diving
back in. He shrugs with one shoulder – the same move he uses when Steve is
worried he’s hurt – “Not gonna waste it, though, right? People these days waste
It’s a common complaint between them and Steve nods and it’s
a bit stilted but he picks up his fork and starts eating and Bucky remembers
the steps to this dance well enough and has even picked up a few new steps
these past weeks and-
There. Crisis averted.
Except, obviously, something that big – that Bucky doesn’t
remember anything about himself –
that can’t stay hidden forever.