Transcoso, Brazil As promised, we told you all that we will be posting Paula’s pictures from Brazil very very soon. They are in and oh boy, are they something!  But, we anticipated that posting this photo-set would have, depending on whether you are north or south of the equator, one of two responses: sheer envy or motivation to get ready for a beach weekend. Regardless of what your reaction is, you can’t help but gawk at her amazing tan, the perfect backdrop and her incredibly handsome brother! (pictures courtesy of Vitor Moreira) 

Happy Friday!

Paula is wearing a limited addition of Emma in Fatigue, by DL1961 Premium Denim

A West Village Kind of Afternoon

West Village, New York City While all the Americans were out watching the superbowl this past Sunday, Paula and her European crew, took advantage of the situation by venturing out into an almost deserted West Village. While everyone else had their eyes glued to the television- this group ran around the usually crowded village, in and out of galleries and eateries. Although they may not have been to interested in the football (after all, to them, football is a sport Beckham plays) they were certainly up for the massive after party that preceded the big win. I mean, a good party is kind of universal. Don’t you think? 

Paula is wearing Emma in Smoke by DL1961 Premium Denim

City Spy NY: Maurizio Cattelan at the Guggenheim

New York, New York One of the most exhilirating aspects of being based in New York City is the exposure we have to astounding art. The art, the music, the lifestyle is what sets us apart and it’s artists like Maurizio Cattelan that keeps us grounded in a world notorious for superficiality. Check out what the Guggenheim wrote about him: 

Hailed simultaneously as a provocateur, prankster, and tragic poet of our times, Maurizio Cattelan has created some of the most unforgettable images in recent contemporary art. His source materials range widely, from popular culture, history, and organized religion to a meditation on the self that is at once humorous and profound.

Photos by Carolina Pimenta

Platinum Frequent Flier Status

A shot from the stage while LMFAO performed at their exclusive post-superbowl concert

Park City/Indianapolis/New York New York Fashion Week officially started yesterday and for everyone at DL1961, that means another week of no sleep and caffeine binges. We can’t complain: with such buzz surrounding our brand, we are MORE than happy to accept invitations to the shows of the most iconic and notable international designers. 

We started off our year at the Sundance Film Festival, where we had the opportunity to mingle with our celebrity fans and attend some fabulous parties. Even though we had to brave through one of the worst blizzards Utah has seen in years, we trudged through the snow. Fabulously, of course. I mean, if Drake could risk his life to perform at Bing Bar during the storm, we definitely couldn’t miss a beat. No excuses!

A few days after we got back from Sundance (and so little time to coordinate outfits), we decided to go to the Superbowl with our friends from the Paige Management Group, spearheaded by Matt Shendell and Brian Mazza.  We hosted the official 
Paige Management viewing party in both Indy as well as at the Ainsworth in New York City. In Indy, we celebrated the Giants victory till the wee hours of the morning at our impromptu after party, where things got a little rowdy when Madonna’s back up dancers showed up and performed a medley of her songs. We mingled with the elite crowd and we’re not exactly sure when things took such a bizarre turn, but we somehow managed to finagle our way ON TO the stage with LMFAO at their exclusive post-superbowl concert. It was utter insanity to say the least. 

Now the team is back into our NYC grind, even though we’re literally working from our last ounces of adrenaline. Unless you’re living under a rock, then you know that Mercedes-Benz Fashion Week is in full swing. We are eternally grateful for our invitation to participate in the Robert Verdi Fashion Week Suites. You know, that sexy beast of a celebrity stylist who is almost as well known for always sporting a pair of great shades as he is for dressing notables in Hollywood. As a familiar face in fashion, editors, celebrities, tastemakers and fashion-lovers alike flock to his suites to check out the hottest trends.  Between manning the suites and attending shows, our DL1961 team has been running around the city trying to divide and conquer. All for our lovely readers, of course!

We won’t even get into the OTHER side of the fashion world, which includes trade show after trade show happening on both coasts this month. I mean, we still have to make a living. But there is one light at the end of this tunnel: Platinum Frequent Flier status. Obv.

Written by Sarah Ahmed, Demetra Spaliaras and Lauren Morris from DL1961 Premium Denim


New York, NY CitySpy NY: MoMA Outing (11 West 53rd Street)

A sunday afternoon trip to MoMA to check out the design exhibit “Talk to Me” and the beautiful and never-ending Restropective show of de Kooning. If you are interested in any of those, they are both a must-see.

Carolina is wearing Kate in Onyx.

How to Wear a Denim Shirt Without Looking Like a Cowboy

New York, New York Let’s be honest- it’s quite bloody hard to wear a denim shirt without looking like you came out of a cheesy Western. Yes, we know, it’s the trend and all that but pulling it off with elan is a totally different story. So, considering we kind of live, breathe and obsess over denim, we thought it was our civil duty to show everyone how to wear this spring must-have. 

The LES hipster (pictured) Wearing a denim shirt like the Blake by DL1961 with neutral tank and long skirt is a great way to work two trends at once without it being a fashion faux pax. When working this trend remember to keep the rest of the accessories simple and easy going. Just walk out to the door with combat boots (or converse) and some awesome shades and you’re good to go. 

The Sweet Southern Girl (that went bad after coming to New York) In the South it is acceptable to wear denim and on denim with a cowboy hat. But, if you have settled anywhere above the Mason-Dixon line, just leave that combination out of the mix. Instead, pair a micro mini floral dress (huge for spring) and a denim shirt with motorcycle boots for a look that is extremely sexy yet sweet. Keep your hair in loose waves, pile on some bronzer (We recommend anything by NARS) and you’re good to go. 

The Casual Cool Cat You can never go wrong with the standard grey, black and denim combo. However you want to put it together this combination is tried and tested and gives you an instantly chic look. Try pairing some sleek black pants (or black jeans would work too like Emma in Onyx by DL1961), a grey wife-beater and a denim shirt. Trust us, it’s simple yet extremely noteworthy. 

Jade Iachia is wearing the Blake Shirt by DL1961 Premium Denim

Electrifying Reunion

New York, New York Carolina+Paula and their crew are finally reunited in New York after a whirlwind winter break. These fashion-tastic girlsmade sure they let the city know that they had returned. This past weekend they went to the Electric Room where they danced the night away in their fiercest outfits-Check out Carolina’s awesome red jeans and Paula’s sleek grey coated ones. We can’t decide who had a chicer look but we are really digging Carol’s red jeans and fur combo- What do you think?

Electric Room 

355 W. 16th St., New York, NY 10011 

Carol is wearing Emma in Tabasco and Paula is wearing Emma in Smoke by DL1961 Premium Denim


New York, New York  City-Spy Editor, Paula, cast for a photoshoot for Ines Figaredo Handbags

Our gorgeous team member Paula was spotted doing a photoshoot for Ines Figaredo Handbags. It turned out that the designer loved the jeans so much that she requested her entire slew of stunning models to wear the denim in her new ads and lookbook! We are really loving the pictures and so excited to share them with you all. 

Styles featured in this post are Nina in Rosewood and Emma in Cedar

These fantastic pictures were taken by the super talented Tatiana Carmacho (

The Perfect Sunday

New York, New York When you live in New York and you have just gone through a harsh Winter, the beginning of Spring can really change things up— longer days, outside drinks, bicycle rides and the many surprises that can appear along the way. We decided to take advantage of the weather and have a much needed mini reunion in Tompkins Square Park this past Sunday. Decked in our Sunday casual outfits (plus Carol’s new toy: her skateboard) we spent the day lounging around the park and thanking God that summer is finally approaching!

 Paula is wearing limited edition colorblock jeans by DL1961 Premium Denim 

A Little More Fun in the Sun

Miami, Florida Everyone in New York City was thinking exactly the same thing this past weekend- how the hell did it get so cold? I mean, it was 80 degrees last weekend and this Saturday night we found ourselves hanging on to anyone we could find for body warmth. So we decided to cheer everyone with thoughts of better times aka a few months ago in Miami. So as we gaze at this picture of Carolina running off the dock we can reminice about better times and think: “only a few more weeks and then we will be complaining about the heat”

Carolina is wearing Stella shorts by DL1961 Premium Denim 

The Armory Show

New York, New York The opening of the Armory Show lured in an eclectic crowd and a large mix of art from all corners of the world. Amongst some of the best galleries present was Pilar Corrias. It featured the works of Brazilian artists Tunga and Philippe Parreno from France. The event was crowded and the art was borderline overwhelming, but in the midst of it all we still managed to find some familiar faces that made a $16 champagne glass worth paying. The fair will go on until March 11th so if you enjoy people watching and want to get a big dose of inspiration we definitely recommend going! by Paula Rezende 

Carol is wearing Emma in Wick by DL1961 Premium Denim


We do magic around these hyeah parts…watch out. #newyorkcity #newyork #subway #caughtnappin #cityspy

Edi and the Wolf

New York, New York Finding a new brunch spot in the city with no lines and good food is something that many would prefer to keep to themselves. In the spirit of sharing however, me and Carol would like to present to you ‘Edi and the Wolf’. Located on Avenue C and 7th street this place has incredible food a complimentary bread basket and a back garden! It certainly is an East Village gem- check them out at By Paula Rezende

Carol is wearing Emma Stone by DL1961 Premium Denim 

A Hot Mess at the Boom Boom

New York, New York Jessy Carolina and the Hot Mess, are a jazz and blues band specializing in American tunes from the 1800’s-1930’s. I first came across them in the crowded Union Square subway stop and have been an avid fan since. Considering im used to seeing them in Subway stops and low key bars, I was surprised to know that their next gig was at the fancy Boom Boom Room at the Standard Hotel—what an upgrade! As a result, me and Carol gathered our troops and went for a memorable afternoon of great music, drinks and an unbelievable view. Check them out at By Paula Rezende

Paula is wearing Emma in Cedar by DL1961 Premium Denim

A Teaser

New York, New York Putting on your DL’s can really transform a woman. This theory really proved itself when Carol and I dressed all our beautiful girlfriends in these great jeans for a super secret project for the blog!  The “in motion” surprise will be revealed next week so stayed tuned! All we are revealing is that you will get up insight into what happens before heading out on a Friday night when there are a lot of girls, drinks, makeup and specially DL’s to spare. 

Featured Angel in Icing, Emma in Cedar, Emma in Wick, Emma in Smoke, Nina in Rosewood and Stella in Ripple by DL1961 Premium Denim