city: vienna

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Vienna, Austria

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Demel is a famous chocolaterie and pastry shop established in 1786 in Vienna, Austria, near Hofburg Palace. 

The interior was designed by Portois and Fix decorators in a Neo-baroque style. On the ground flood, towards the right lies a room entirely decked in colourfully decorated boxes of chocolate, pastries, and other delicacies. Going further in is the main kitchen, separated only by a glass wall so that the customers may witness all the chocolate-making. The white-aproned waitresses — the Demelinerinnen — usually address the customers in a traditional honorific third person style, “Haben schon gewählt?” or “Wollen etwas zu sich nehmen, wenn belieben?”. Once, the cabaret artist Helmut Qualtinger even immortalised their impeccable quality in his song Die Demelinerinnen.

The company bears the title of a Purveyor to the Imperial and Royal Court  up to today. It also features a museum with artifacts about the history of the Imperial chocolate-making bakery.