The African owned, designed, and made fashion label ChiChia London has recently won an Ethical Fashion Forum Innovation Award (The Pure Award) and a chance to showcase at Pure London (one of England’s leading trade fashion events). ChiChia London collaborates with a factory in Tanzania making pieces out of organic African cotton.
The company is owned by Christine Mhando, a Tanzanian designer and collaborates with a fair trade manufacturing company to showcase local talents and using local materials to create well-made, beautiful, high-quality garments.
CHICHIA LONDON Fall Winter 2011 - Collection"Chuki Ya Nini Sili Cha Mtu". East African knitted organic cottons are blended with locally made traditional printed fabrics that transform and re-modernise jersey essentials. These illustrative pieces of cloth, known as Knangas, have become a medium for conveying messages.