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So in trying to determine whether the DCCU is being rushed we look at the time being allowed.  DC is taking nearly half-a-year longer to develop its team-up film than Marvel did in Phase One.  DCCU films get more time to breath within that development period, more time for care and deliberation to be put into their production.

The most dramatic difference is the amount of pre-production leading into their cinematic universe.  Marvel had a gap of one month between Iron Man and The Incredible Hulk (obviously, production was parallel, but that means more resources and attention split; the less overlap the more targeted attention), or one year between Iron Man and its sequel.  However, DC has allowed for 33 months of careful planning and production between Man of Steel and Batman v. Superman.  More time allowed, mitigating allegations of rushing.

Note that Ben Affleck was announced as Batman in August of 2013… 31 months before Batman v. Superman.  By comparison, Chris Hemsworth was announced 24 months before Thor.

Now, another interpretation of rushed is the amount of story-telling time to develop the universe prior to the team-up film.  Here, Marvel would seem to have an advantage with an additional film and running time to develop their world.  However, if you look at the tent-pole blockbusters of Warner Brothers over the years, it’s apparent they aren’t afraid of longer runtimes.  It’s a tenuous projection, but if we use Man of Steel as the average, the gap in the amount of storytelling between Marvel and DC before their team-up film is a scant 39 minutes.

If you reflect back on The Incredible Hulk, was there 39 minutes of Marvel Cinematic Universe world-building in its 114 minute runtime?  If you start discounting minutes not spent on shared universe world-building from the films, the difference could end up in DC’s favor with a heavy emphasis on a shared universe planned from its second film on, rather than Marvel’s tentative toe-dip with Incredible Hulk before committing with Iron Man 2… or, more likely, being entirely irrelevant.  Basically, arguing over a scant few minutes here or there is a making a mountain out of a molehill of potential difference between the development of the two cinematic universes.

The allegation of rushing has no basis in metrics, reason, or reality.

Marvel was able to produce a successful and satisfying team-up film in the time allotted approaching the problem as if it were novel.  DC has not only more time, but also complete commitment to a shared universe out the gate with an audience primed to accept and understand a shared universe, and Marvel’s example to follow (in some respects) to achieve similar results.  From everything we’ve seen and are aware of, DC is not rushed when compared to Marvel’s successful Phase One… and we can look forwards to fully fleshed out cinematic universes from both companies.

—  Drawkward, “The DCCU is not being rushed.”