Created by Geoff Pike, Yowie Chocolate was one of the best selling chocolate of the late 1990s and early 2000s in Australia. In 1994, the idea of the chocolate was pitched to Cadbury and in 1997, the dream was made reality. Pike created Yowie Kingdom, a fictional world where 6 Yowie protected the environment and its animals from human influence.
Toys that come inside Yowie chocolate are based on endangered and threatened animal species and come with a information sheet that gives facts about the animal. In addition to the animals, figurines of the 6 Yowie characters could also be found within the chocolate.