From time to time we try to set up photo shoots in the Bay Area. We are always looking for people that can help us make the brand look cool. If you are available to do this from time to time, then you should make sure to get on our call list. Simply submit your name and contact information to firstname.lastname@example.org with the subject: model.
What if I don’t live in the Bay Area?
Since most of you don’t live around here and can’t be here on short notice, you might be wondering what you can do…
Well, it is really quite simple. We like making stars out of all of you. If you submit a cool pic of you in Chivaz, chances are that we will use it on our Facebook page and maybe even our www.chivazwear.com website.
We are still a small company at this point, so we can’t afford to give away too much free swag, but we can definitely give out some single use serious discount codes to those of you that make the grade.
So what we are saying is that you are all models! Just take some pics and who knows, maybe you will be famous someday!
BTW, we aren’t paying for models with anything but Chivaz, but if you are looking for cash, we suggest you go somewhere else!
I have a confession to make. I suck at skateboarding. I never did it growing up and the first time I actually got on a skateboard was 6 months ago. My balance is terrible and I can barely go down a ramp without worrying that I am going to tear my ACL again.
So why in the hell would I start Chivaz, a brand that targets skateboarders?
To put it simply, I respect it. Here is an activity that 99.99% of people are doing because they love it. There is no money in skateboarding (except for the very top pros) and there are very few organized leagues. Through its ups and downs since the 70’s, skateboarding has never turned into something that the mainstream understood. Parents will never drop their kids off for skateboarding practice. Skateboarding has managed to stay on society’s fringe as it continues to innovate and impress. It is something that people do out a pure love of the sport, and that is something that all of us can appreciate.
Chivaz is my skateboarding. It is my self expression, it is my style, it is my attitude. And yeah, there might not be any money in it, but I don’t really care because it is just something I am driven to do.
Do something you love. Do it with style and make sure that everything you do not only has a purpose, but is done on purpose.
So there, I said it and I will say it again: I suck at skateboarding. But one thing I know is that everyday I am on my board I am getting better at it and everyday I work on Chivaz the brand is getting bigger.
So whether you skateboard, roller skate, ride a bike, run 10k’s, take photographs, build legos, write code or whatever, Chivaz could be for you. Assuming that whatever you do, you do with such a passion that the world can’t help but change as you rip through it.
What I learned at the Chili Bowl this past Saturday
One surely can learn a lot about skateboarding by attending two of NorCal’s biggest skate events in back to back weekends.
Though the events featured a lot of the same skaters, they were about as different from one another as you can imagine.
Here is a list of a few things that I learned:
1. A very well organized event might have some of the best skating, but not necessarily the most excitement. The scene at Lake Cunningham was tame compared to the Chili Bowl event.
2. Free Chili goes quickly - if you make it, they will come. If you want to get Chili at the Chili Bowl, you have to time it right. Make sure that you get in line right after the judges have gone through each station.
3. You might break and ankle, leg, or your face. No major injuries at Cunningham (pads & helmets required) turned quickly into several people being brought out on stretchers at the Chili Bowl.
4. Skating with 5 other people in a bowl causes some serious problems…and tons of excitement. This event is a true skater’s event. The amount of board slapping and hollering by the participants around the competition bowl was deafening.
5. I would rather watch the Chili Bowl event than the Nike Street League Series any day. I happened to watch the stream of the SLS online the night before Chili, I found it incredibly bland. Chili Bowl on the other hand captures the “vibe” of skateboarding better than any event I have attended so far (full disclaimer - i haven’t been to a lot).
6. Skater’s might not buy $22 socks, but they will definitely accept free cookies and stickers. I didn’t try to sell Chivaz at the event, instead I just gave out free water bottles and cookies. I think that was probably a smart idea.
7. You never know who might turn up at the skatepark. The women’s field was stacked: Julz Lynn, Allysha Bergado, Lizzie Armanto, Amelia Brodka, Hunter Long were just a few of the participants. For a relatively “local” event, that is a really competitive group of skaters.
8. Smoking weed is very common among skaters. Now I am all for people chilling out, smoking a bowl and having fun together, but if Skateboarding and competing can create such a high themselves, why not wait until after the competition to blaze? Am I missing something? Do people actually skate better stoned? If so, maybe I need to try it, but I doubt it. I would really like to see what some of these younger guys could do if they had a clear head.