Honestly, I used to really love them (and there’s a ton of OUaT fanart in my tag to prove it). I was a big fan of Regina’s Apple as Red as Blood gown, Mulan’s Armor, Emma’s gown from Charming’s dream sequence, and a handful of others things but I feel as if the overall look has come off as a bit uninspired in the last season or so.
I know that they don’t have the biggest budget, so a lot of the background characters (and the occasional piece for the main character) have store-brought items, and it’s at its most glaringly obvious during the ball scene in the season finale.
But it really feels like not only have they they put less effort into masking the “modern-ness” of the purchased items, but that their custom made pieces for Snow and Regina (and now Emma) are less inspired than ever before. I touched on this when making the post on the GoT costumes, but costume design is more than just pretty dresses, it’s also designing in accordance with the world your characters are set in. And when I see some of these gowns, I just get ‘modern designer puts old world spin on modern pieces,’ and it SHOULD feel like the costumes look as if they were styles that exist completely in and of the Enchanted Forest.
These are all really pretty and I love how much thought and detail was put into the design:
This is really pretty but also really uninspired:
This is one of the ones I was thinking of when I say a lot of it feels very modern:
ALSO Belle is not Ruby and they need to remember that distinction when they style her in Storybrooke, because those 7 inch stilettos and really short tight skirts are causing me a world of cognitive dissonance.
At the end of the day, this is all just my opinion.