children in the 90s

Pay attention, 2014 Mad Men: This little girl is holding a LEGO set. The LEGOs are not pink or “made for girls.” She isn’t even wearing pink. The copy is about “younger children” who “build for fun.” Not just “girls” who build. ALL KIDS.

In an age when little girls and boys are treated as though they are two entirely different species by toy marketers, this 1981 ad for LEGO — one of our favorite images ever — issues an important reminder.

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  • *Ravenclaw volunteering to babysit with Hufflepuff*
  • Child: I miss my mommy.
  • Ravenclaw: We'd all rather be with our mommies right now but, that's just life. It sucks, doesn't it?
  • Hufflepuff: I don't think you should talk to a child like that.
  • Ravenclaw: Well someone has to prepare them for the real world.

The 100

S1: Mom and dad protect their 90+ children from grounders

S2: Mom and dad rescue their kids trapped inside a mountain

S3: Mom and dad are taking a break and now mom lives with her new “friend” Lexa, dad is very upset but no one cares

S4: Mom and dad save everyone from a nuclear disaster, aunt Indra and uncle Roan can’t get along